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    From Successful Trainer to Gym Owner—9 Steps to Open Your First Facility: Part 1
    Just as any decent coach would not have a client perform a heavy deadlift without first conducting a fitness or movement assessment, a potential facility owner should not move forward without assessing the state of their current business. This article explains three steps for conducting an assessment.
    Hamstring Electromyography during Kettlebell Swings
    According to a recent study, the hip hinge kettlebell swing produced the greatest amount of hamstring surface electromyography of the three styles of kettlebell swings that were assessed. These findings have implications for the application of kettlebell swing exercises in strength and conditioning, injury prevention, and rehabilitation programs.
    Practical Applications for Rotational Power Training
    As rotation, power, and rotational power are all common pieces of everyday life, it is important to train for efficiency in the movements. This article addresses the specific approaches rotational training can have in an individual’s strength program to address core integrity, synergistic muscular systems, and overall athletic capabilities as it relates to aging.
    Acceleration vs. Maximum Speed
    Acceleration and maximum speed are terms used in speed development programs, and when developing a program, it is vital to differentiate between the two. This allows coaches to target their training to the capacity most important in their own sport.
    Measurement of Power
    It is important for coaches to understand the relationship between commonly measured variables (e.g., displacement, velocity, and force) and their relationship to the derived variable of power.
    Training Considerations for Swimming in Older Adults
    Swimming is a form of exercise that has minimal impact on body joints as it applies a lower amount of stress compared to other popular activities, such as walking. This article offers different methods of swimming that improve overall health aimed for the maturing adult.
    Long-Term Athletic Development (LTAD) as a Cradle-to-Grave Model
    LTAD has evolved and increased in popularity to address motor skill competence, muscle strength attainment, proper amounts of sports participation based on chronological age, and reduced risk of sports injuries. To fully embrace LTAD, coaches of all levels and athletes of all ages need to work together to fully integrate the acquisition and refinement of play, fitness, and sports participation across the lifespan.
    German Volume Training
    A study that investigated the effect of modified German volume training on muscular hypertrophy and strength concluded that the modified German volume training program is no more effective than performing five sets per exercise for increasing muscle hypertrophy and strength. To maximize hypertrophic training effects, it is recommended that 4 – 6 sets per exercise be performed.
    Before You Jump—Considerations Prior to Opening Your Own Facility
    Before taking any steps toward opening a facility, the personal trainer should review the following considerations to ensure they are making the right decision.
    Developing Your Simple Personal Training Marketing Plan
    There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.