This article walks personal trainers through how to present a program for the common goals and what to do if the process does not produce a sale.

The purpose of this article is to describe the content and format of a collegiate introductory strength and conditioning course to induce behavioral changes in college students for lifelong physical activity and fitness.

By understanding the differences between features, benefits, and results, along with how they impact current or potential clients, personal trainers can separate themselves from the rest of the pack and ensure long-term success of their business.

CASCE accreditation is designed to help your program recruit more high-caliber students and prepare them for fulfilling careers in the strength and conditioning industry.

This article will provide some conditions and standards with specific tools personal trainers may consider using in their initial interview with potential clients.

The “five Ss” of trainability and performance are critical periods of development that all youth strength and conditioning coaches should consider when creating a training program. Coaches should take advantage of each window to maximize a youth athlete’s potential and help ensure a long athletic career.

Bobby Smith, owner and Director of Sports Performance at Reach Your Potential Training, talks to the National Strength and Conditioning Association (NSCA) Head Strength and Conditioning Coach, Scott Caulfield, about the transition to owning his own facility and his impact on youth athletes. Topics under discussion include Smith’s education and previous athletic experience that led him to sports performance, being the owner of a sports performance facility, and his impact on youth athletes.

As some of the most influential people in athletes’ lives, coaches can play a powerful role in keeping sport clean by helping athletes understand and act upon their anti-doping responsibilities. These Coach’s Advantage videos cover the latest anti-doping information.

This article breaks down youth training. To develop athleticism for youth, coaches should follow the C.O.R.E. principles: context in which to apply movement patterns, opportunities to develop proper movement, recognition of physical attributes required, and environments in which youth explore movement.

For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.