Internationally recognized as a leader in the area of sports development, Ron McKeefery has twice been named the National Strength and Conditioning Association (NSCA) Collegiate Strength and Conditioning Coach of the Year. In 2013, McKeefery was honored as a Master Strength and Conditioning Coach by the Collegiate Strength and Conditioning Coaches Association (CSCCa). Prior to becoming the Vice President of Performance and Education for PLAE, McKeefery served as a strength and conditioning coach at both the professional and collegiate level. Working with such professional organizations as the Cincinnati Bengals and Tampa Bay Buccaneers of the National Football League (NFL), Kansas City Royals of Major League Baseball (MLB), and the Berlin Thunder of the NFL Europe League, as well as collegiate programs such as Eastern Michigan University, University of Tennessee, and University of South Florida. McKeefery is a sought-after industry speaker. He has lectured for the NSCA, CSCCa, and numerous major universities. He is also the author of the #1 Amazon International Bestseller, “CEO Strength Coach,” and has been published in numerous journals and magazines.