Expectations for strength and conditioning coaches now extend far beyond the weight room. Athletes and sport coaches demand better data, deeper insight, and stronger performance. Faith Brown, Associate Director of Strength and Conditioning at George Mason University, supports women’s basketball and volleyball while collaborating with the Patriot Performance Lab. Brown describes balancing teams, testing, and athlete monitoring as a “circus act.” At the heart of her coaching is one goal: be the coach she wishes she had as a college track athlete. She demonstrates ways strength and conditioning coaches can contribute as scientists, creating impact and value outside the weight room walls. Brown shares how GPS, heart rate monitoring, and force plates support workload monitoring. However, she believes that technology should only be used when it answers a real question. Learn how to turn data into better training decisions, translate sport science so sport coaches buy in, and reach out to other coaches to refine your program. Connect with Faith on Instagram: @faithsabrown, LinkedIn: @faith-brown, or by email: fbrown20@gmu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs From the Episode: Explore NSCA’s Essentials of Sport Science, a foundational text defining the field and the role of sport scientists in high-performance environments. It also supports preparation for the Certified Performance and Sport Scientist® (CPSS®) certification exam.

When collegiate athletes are also cadets, coaching requires adaptability and flexibility at its finest. In this Gatorade Performance Partner Special Episode, Scott Caulfield shares his coaching philosophy as the first Director of Strength and Conditioning at Norwich University, a senior military college. Coach Caulfield oversees 23 varsity teams and over 600 student-athletes — including Corps of Cadets members and civilians — while also serving as a campuswide resource and adjunct instructor. With field training taking precedence, he describes adapting to varying student needs, goals, and readiness levels. As a veteran and Vermont native, he reflects on returning home and the higher service component of preparing students for careers beyond sport. Coach Caulfield also brings his certified therapy dogs into the weight room, creating an “immediate barrier breakdown” that helps students feel at ease. He calls on coaches to get involved, take advantage of NSCA Foundation opportunities, and keep pushing the profession forward. Reach out to Coach Caulfield on Instagram at: @coachcaulfield, and see his weight room therapy dogs at: @atm_riv_g_therapydogs. Explore the latest from the Norwich weight room at: @norwichsc | Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs. Explore scholarships, grants, and assistantships at NSCA.com/Foundation. Apply for volunteer leadership opportunities by December 15 at NSCA.com/Volunteer. Read the free TSAC Report article on coaching philosophy to enhance communication between strength and conditioning professionals and firefighters, co-authored by Scott Caulfield. This special episode is brought to you in part by Gatorade Performance Partner. Learn more and join their community at GatoradePerformancePartner.com.

This article provides guidance for women on the steps involved in an academic career, including earning graduate and terminal degrees and obtaining tenure and promotions at universities.

Ali Kershner, Director of Creative Strategy for Art of Coaching, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about overcoming adversity on the road to win the 2021 National Collegiate Athletic Association (NCAA) Division I Women’s Basketball Championship at Stanford University. Topics under discussion include the inequalities found at the NCAA tournament, being true to yourself as a coach, and working outside of the weight room to help strengthen coach-athlete relationships. Find Ali on Instagram: @kershner.ali or Twitter: @alikershner | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Learn about middle school and high school strength and conditioning from 2022 NSCA Coaches Conference presenter Elton Crochran. Coach “Croc” shares his story about transitioning from collegiate strength and conditioning to his work as the Strength and Conditioning Coordinator at Randolph Field School District in San Antonio, TX. Crochran is currently the Head Strength and Conditioning Coach at Veterans Memorial High School. He talks about his hands-on coaching session from Coaches Conference, as well as developmental milestones across key stages of long-term athlete development. Find “Coach Croc” on Instagram: @ecrock2 or Twitter: @TheCrocShow| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Since 1998, Bryan Mann has dominated strength and conditioning, securing positions at elite collegiate programs and defining research in strength, power, and velocity-based training (VBT). As the Academic Director of Strength and Conditioning at Texas A&M University, Bryan still gets the rewarding chance to shape students like his former athletes, but now, he’s focused on the future. He’s expanding his scope to human performance as a whole — applying his coaching expertise to advance performance across general, special, and tactical populations. Join NSCA Coaching and Sport Science Program Manager Eric McMahon as we follow Bryan’s professional path, including his recent transition to the Aggie’s powerhouse performance staff alongside Bo Sandoval and Tommy Moffit. Plus, explore pioneering research on Parkinson’s, the rise of individualization in VBT, and how to create a “forward” (not backup) plan for career longevity. Connect with Bryan on Instagram @jbryanmann or Twitter/X @jbryanmann | Find Eric on Instagram @ericmcmahoncscs or LinkedIn @ericmcmahoncscs In this episode, you’ll learn about the NSCA Presenter Application process. Apply by May 15 to be considered for 2025 local events and conferences while earning CEUs for your expertise.

Competence, autonomy, and relatedness are three keys to promoting a more intrinsically motivated athlete. These components can be combined in nearly limitless ways, which is especially important for the long basketball season.

Jason Loscalzo, Head Strength and Conditioning Coach for the Chicago Bears National Football League (NFL) team, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his journey from a college to NFL strength and conditioning coach. Topics under discussion include networking, diversifying your portfolio, and coaching philosophy. Find Jason Loscalzo on Twitter: @jason_loscalzo| Find Scott on Instagram: @coachcaulfield

Stephanie Mock, Assistant Athletic Director for Sports Performance at the University of Pittsburgh, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about growing a comprehensive sports performance program. Topics under discussion include tips for interviews, graduate assistantships, staff development, and the ongoing collaboration with academics to advance sport science initiatives at University of Pittsburgh. Find Stephanie on Instagram: @_mockstephanie_ or @pitt_sportsperformance | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs