Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

Connor Agnew, Director of Basketball Performance at Appalachian State University, and Scott Caulfield, Director of Strength and Conditioning at Norwich University, joins the NSCA Coaching and Sport Science Program Manager, Eric McMahon on this Gatorade Performance Partner Special Episode, highlighting “The Importance of Mentorship and Mental Health” in strength and conditioning. The discussion emphasizes the need for coaches to cope with adversity and rely on trusted mentors along their professional journey. Connect with Connor on Instagram: @strengthcoachconnor or Twitter: @CoachConnorSC | Connect with Scott on Instagram: @coachcaulfield or Twitter: @scottcaulfield | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs | To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com. Find additional NSCA resources in the areas of mentorship and mental health, you can stream the NSCA Coaching Podcast and select conference sessions on NSCA.tv.

Darnell Clark, Director of Strength and Conditioning at Charlotte Country Day School in Charlotte, NC, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his path to becoming a high school strength and conditioning coach, the structure of his high school (Charlotte Country Day) strength and conditioning program, and giving back to the industry.

The catecholamines—primarily epinephrine, but also norepinephrine and dopamine—are secreted by the adrenal medulla and are important for the acute expression of strength and power because the hormones act as central motor stimulators and peripheral vascular dilators to enhance enzyme systems and calcium release in muscle.

The National Strength and Conditioning Association announced today that Hammer Strength has committed to sponsor the NSCA’s State and Regional Clinics in 2016.

OVERLAND PARK, KS – The Coalition for the Registry of Exercise Professionals (CREP) is pleased to announce the addition of the Tactical Strength and Conditioning Facilitator (TSAC-F) credential to its national registry for exercise professionals.

The NSCA Foundation is seeking 1 individuals to serve on the Investment Committee for 3-year terms (2023-2026). The Investment Committee assists review the NSCA Foundation investments and work with the Board of Directors and Investment Manager to ensure appropriate stewardship of all funds. All work is done virtually and no in-person meetings are required.

The NSCA Foundation is seeking 1 individuals to serve on the Investment Committee for 3-year terms (2023-2026). The Investment Committee assists review the NSCA Foundation investments and work with the Board of Directors and Investment Manager to ensure appropriate stewardship of all funds. All work is done virtually and no in-person meetings are required.