Determining VO2max can be useful in all areas of health, from potential diagnosis of heart disease in the elderly to measuring peak performance in elite athletes. This article will discuss the physiological limiting factors of VO2max and the role each plays in cardiovascular improvement.

This article highlights some untapped opportunities within the healthcare industry, where personal trainers can still make a meaningful impact and promote health and fitness.

This article discusses the importance of resistance training for older adults and considerations that personal trainers need to be aware of when working with this population.

This article from NSCA Coach explores how beet juice and nitrate supplements can enhance athletic performance. Learn more about nutrition and exercise physiology online at NSCA.com.

This article from TSAC Report shares a coaching philosophy than can bridge the communication gap between strength and conditioning professionals and firefighters Visit NSCA online to read more on tactical athletes and fitness news.

Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

This episode unites strength and conditioning perspectives across three continents. David Joyce and Dan Lewindon, the co-editors of High-Performance Training for Sports, discuss their new book, including the high-caliber list of expert contributors from around the world. Discussion centers on the expansion of performance environments to include new perspectives, and the increased need for professional collaboration to deliver maximally effective training programs. Learn about “Zombie Killers,” as Joyce and Lewindon share with NSCA Coaching and Sport Science Program Manager, Eric McMahon, in an episode that provides insight into everyday coaching practices. Find David on Twitter: @DavidGJoyce | Find Dan on Twitter: @DanLewindon | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article discusses lactate testing as a cost-effective alternative way to create advanced exercise prescriptions, as well as opening the possibility of being a new biomarker of metabolic health for personal trainers.

Similarities and overlaps exist between the realm of sport psychology and the profession of strength and conditioning coaching. This article provides a basic introduction to sport psychology and provides some guidance for preliminary directions; ideally, it will help strength and conditioning coaches find effective people and resources to help them in their coaching pursuits.