Studio owners or aspiring owners can leverage current or emerging trends to grow (or start) their business, and better understand the fitness landscape to gain a competitive advantage.

This article dives into the extensive benefits of strength training for aging exercisers, emphasizing its positive effects on muscle mass, bone density, balance, and metabolic health.

This article provides a list of items that affect the ability to develop and retain quality fire fitness trainers and provides possible solutions to common challenges for program managers that make decisions for a facility or agency.

Learn about the “Golden Age of Strength and Conditioning” from those who lived it. Former National Basketball Association (NBA) strength and conditioning coach, Chip Sigmon, joins retired longtime National Football League (NFL) strength and conditioning coach, Jerry Palmieri, on a journey back to the 1970s and 1980s. Sigmon and Palmieri share their experiences, mentors, and life influences that put them on a path towards meaningful strength and conditioning careers with the NSCA Coaching and Sport Science Program Manager, Eric McMahon. Hear how the book, The Golden Age of Strength and Conditioning was written to feature powerful stories of professional growth from the many who were there. Follow the link to read The Golden Age of Strength and Conditioning. You can also email Chip at chipsigmon@europasports.com and Jerry at jerrypalmieri910@gmail.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Thrown into the fire — that is how Jeanne Rankin learned, and it’s how she’s developing her athletes and interns at Coastal Carolina University. Rankin reveals how trust is what drives buy-in, performance, and success; without it, even the best program is just a piece of paper. She breaks down some of strength and conditioning’s toughest realities — long hours, relentless demands, and work-life challenges — which require strategic approaches across career stages. A process-oriented coach, Rankin shares practical strategies for setting boundaries, maximizing efficiency, and avoiding burnout when 70-hr workweeks are common. She also delivers real-world insights on career longevity, professional growth, and adapting to an evolving industry. With salary conversations, career sustainability, and the future of collegiate strength and conditioning on the table, Rankin brings an unfiltered, solutions-driven perspective. Whether you are just starting out or an experienced professional, this episode delivers straight talk on what it takes to succeed long-term. Connect with Jeanne on Instagram: @thegingerguns or by email at: jrankin@coastal.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Check out the 2022 NSCA Salary Survey discussed in this episode and watch for 2025 NSCA Salary Survey results coming soon. Additionally, find actionable strategies to support a raise request in the NSCA’s new article, “How to Ask for a Raise in Strength & Conditioning.” Read the NSCA’s proposal to the United States Bureau of Labor Statistics (BLS) to recognize “strength and conditioning coach” as a detailed occupation in their classification system.

In this article, renowned fitness expert Brandi Binkley provides an overview of the personal training industry; including where it was, where it is, and where it is going.

This article discusses the ratings of perceived exertion (RPE) scales and how to educate older clients to utilize them, as well as how to monitor and safely progress their training intensity.

Creating life changing experiences takes time and does not often happen overnight. Sometimes it can be one mind-blowing experience but more often than not it is a series of great experiences delivered over a period of time that leads clients to settle on a fitness home and become raving fans.

This article is from the perspective of the Battalion Commander, 1st Tank Battalion, in an effort to share with other TSAC-F what did and did not work while implementing the Marine Corps’ Force Fitness program.

Hear an international perspective on the strength and conditioning field from Marcus Svensson, a Swedish National, who currently works in professional soccer with the Al Arabi Sports Club in the Qatar Stars League. This episode shares insights about access to NSCA resources from outside of North America, training strategies for soccer, and the importance of developing adaptability among strength and conditioning coaches. Tune in to expand your professional horizons as part of a global strength and conditioning community. You can also email Marcus at johanmarcussvensson@gmail.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs