In this episode, we hear from 40-year veteran strength and conditioning coach, Rock Gullickson. Rock shares his path from collegiate strength and conditioning to the National Football League (NFL), including how weight room conversations have changed over the years as well as his thoughts on growth in the field today. Listen in to hear Rock connect with NSCA Coaching and Sport Science Program Manager, Eric McMahon, on lessons and insights for an impactful coaching career. Connect with Rock via email at Rock-Ter79@hotmail.com| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This Personal Training Quarterly article shares hospitality­driven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality and health news.

Catch up on this presentation from the 2024 NSCA Coaches Conference with Major League Baseball (MLB) Tampa Bay Rays Strength and Conditioning Coach, Joey Greany. Greany takes NSCA Coaching Program Manager, Eric McMahon, on a deep dive into plyometrics for a wide range of athletes. He also shares the importance of professional development for strength and conditioning coaches. Tune in to learn in-season training tips and how the NSCA inspired Greany’s path to the Big Leagues. As mentioned in the episode, here is a link to learn more about the Professional Baseball Strength and Conditioning Coaches Society (PBSCCS). Connect with Joey on Instagram at: @joeygreany | Find Eric on Instagram: @ericmcmahoncscs or X (Twitter): @ericmcmahoncscs

Bobby Smith, owner and Director of Sports Performance at Reach Your Potential Training, talks to the National Strength and Conditioning Association (NSCA) Head Strength and Conditioning Coach, Scott Caulfield, about the transition to owning his own facility and his impact on youth athletes. Topics under discussion include Smith’s education and previous athletic experience that led him to sports performance, being the owner of a sports performance facility, and his impact on youth athletes.

Few strength coaches have shaped sport performance like Al Vermeil — the only strength coach to earn championship rings in both the National Football League (NFL) and National Basketball Association (NBA). In this Gatorade Performance Partner Special Episode, Vermeil shares how a career built on explosiveness, adaptability, and relentless curiosity has transformed teams at every level. From advancing plyometrics and Olympic lifts in the 1970s to creating the performance pyramid and the innovative “time machine” testing system, his methods have influenced generations of coaches and athletes worldwide. Known for blending timeless principles with fresh, actionable ideas, he explains how mechanics, group management, and collaboration create consistent results and lasting trust. Along the way, Vermeil offers rare perspectives on coaching longevity, revealing how his adaptability and curiosity have kept him learning — and lifting — into his 80s. Gain practical insights to keep explosiveness central, integrate performance science, and strengthen your long-term coaching impact. Reach out to Coach Vermeil by email at: a60vermeil@sisna.com | Email Jon Jost at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs. This special episode is brought to you in part by Gatorade Performance Partner. Learn more and join their community at GatoradePerformancePartner.com.

Connect with a young researcher and coach on exploring strength and power topics within elite sport, including a deep dive into velocity-based training. This episode features Dr. Jonathon Weakley, of Australian Catholic University and Leeds Beckett University, discussing his path from growing up in New Zealand, working and studying in the United Kingdom, and performing coaching-centric research with athletes in Australia. Listen in as “Jono” connects with Eric McMahon, the NSCA Coaching and Sport Science Program Manager, on uses of weight room technology, providing appropriate coaching feedback to support athletic performance, and the global strength and conditioning and sport science landscape. This episode mentions the following research papers from NSCA journals: Weakley, J, Mann, B, Banyard, H, McLaren, S, Scott, T, and Garcia-Ramos, A. Velocity-Based Training: From Theory to Application, Strength and Conditioning Journal (43)4: 31-49, 2021 Weakley, J, Wilson, K, Till, K, Banyard, H, Dyson, J, Phibbs, P, Read, D, and Jones, B. Show Me, Tell Me, Encourage Me: The Effect of Different Forms of Feedback on Resistance Training Performance, Journal of Strength and Conditioning Research 34(11), 3157-3163, 2020 Find Jon on Twitter: @JonathonWeakle1 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Gatorade Team Sports Manager, Jon Jost, to share stories and lessons from an over four-decade collegiate coaching career. This Gatorade Performance Partner collaboration episode of the NSCA Coaching Podcast emphasizes the vital role of the strength and conditioning coach as a team builder, leadership developer, and master motivator for student-athletes. Coach Madden takes us on his journey from the early days of being a strength and conditioning coach to today, discussing some major influencers in the profession and training principles that support long-term career success in college athletics. Listen in and be better equipped to face the challenges we experience in our jobs as coaches. You can reach Coach Madden by email at jmaddog59@gmail.com| Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com.

What does a typical day look like for a sports performance coach? Nicole Shattuck shares her experience working with women’s lacrosse at Duke University, where ample resources fuel athlete outcomes. Start by examining her comprehensive approach to readiness that raises awareness for both athletes and coaches. Guided by data, Nicole uses insights to adapt workouts, manage physical and mental stress, and deepen the athlete-coach relationship. New to lacrosse? Nicole breaks down a detailed needs analysis, outlining workload management for different position groups. Plus, as the Chair of the NSCA Lacrosse Special Interest Group, Nicole provides opportunities for lacrosse professionals to connect. Follow her unique path from a background in business and the private sector to finding her calling in collegiate coaching. Driven by a desire to build a Duke University sport science department, Nicole also recently earned her Certified Performance and Sport Scientist® (CPSS®) credential and reveals how it empowers her relationships with allied health professionals. Connect with Nicole on Instagram at: @nicole_lilia or by email at: nicole.shattuck@duke.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Join the NSCA Lacrosse Special Interest Group (SIG) online on Facebook, LinkedIn, or Instagram! Plus, get together in person at the Lacrosse SIG Meeting at the 2024 NSCA National Conference in Baltimore, MD. REGISTER NOW at NSCA.com/NSCACon

Tex McQuilkin, Director of Training and Education at Power Athlete talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about Coach McQuilkin’s work at power athlete, his athletic background, and his start into Strength and Conditioning. Topics under discussion include: Power Athletes education program, Coach McQuilkin’s experiences working with athletes, his GA position,

Kurt Hester, Head of Sports Performance at Louisiana Tech University, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his journey from weight lifting at 12 years old to training collegiate football athletes today. Topics under discussion include starting a business, pioneering strength and conditioning, and the interview process. Find Kurt on Twitter: @thekurthester or on Instagram: @hesterkurt | Find Scott on Instagram: @coachcaulfield