Thrown into the fire — that is how Jeanne Rankin learned, and it’s how she’s developing her athletes and interns at Coastal Carolina University. Rankin reveals how trust is what drives buy-in, performance, and success; without it, even the best program is just a piece of paper. She breaks down some of strength and conditioning’s toughest realities — long hours, relentless demands, and work-life challenges — which require strategic approaches across career stages. A process-oriented coach, Rankin shares practical strategies for setting boundaries, maximizing efficiency, and avoiding burnout when 70-hr workweeks are common. She also delivers real-world insights on career longevity, professional growth, and adapting to an evolving industry. With salary conversations, career sustainability, and the future of collegiate strength and conditioning on the table, Rankin brings an unfiltered, solutions-driven perspective. Whether you are just starting out or an experienced professional, this episode delivers straight talk on what it takes to succeed long-term. Connect with Jeanne on Instagram: @thegingerguns or by email at: jrankin@coastal.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Check out the 2022 NSCA Salary Survey discussed in this episode and watch for 2025 NSCA Salary Survey results coming soon. Additionally, find actionable strategies to support a raise request in the NSCA’s new article, “How to Ask for a Raise in Strength & Conditioning.” Read the NSCA’s proposal to the United States Bureau of Labor Statistics (BLS) to recognize “strength and conditioning coach” as a detailed occupation in their classification system.

When collegiate athletes are also cadets, coaching requires adaptability and flexibility at its finest. In this Gatorade Performance Partner Special Episode, Scott Caulfield shares his coaching philosophy as the first Director of Strength and Conditioning at Norwich University, a senior military college. Coach Caulfield oversees 23 varsity teams and over 600 student-athletes — including Corps of Cadets members and civilians — while also serving as a campuswide resource and adjunct instructor. With field training taking precedence, he describes adapting to varying student needs, goals, and readiness levels. As a veteran and Vermont native, he reflects on returning home and the higher service component of preparing students for careers beyond sport. Coach Caulfield also brings his certified therapy dogs into the weight room, creating an “immediate barrier breakdown” that helps students feel at ease. He calls on coaches to get involved, take advantage of NSCA Foundation opportunities, and keep pushing the profession forward. Reach out to Coach Caulfield on Instagram at: @coachcaulfield, and see his weight room therapy dogs at: @atm_riv_g_therapydogs. Explore the latest from the Norwich weight room at: @norwichsc | Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs. Explore scholarships, grants, and assistantships at NSCA.com/Foundation. Apply for volunteer leadership opportunities by December 15 at NSCA.com/Volunteer. Read the free TSAC Report article on coaching philosophy to enhance communication between strength and conditioning professionals and firefighters, co-authored by Scott Caulfield. This special episode is brought to you in part by Gatorade Performance Partner. Learn more and join their community at GatoradePerformancePartner.com.

Want to break into tactical strength and conditioning? Start by understanding the physical and stress demands of tactical work. Whitney Tramel explains what coaches need to know before stepping into this space. Drawing on her experience across military, police, and fire settings, she outlines the training qualities tactical professionals need to stay ready. She also discusses the growing focus on “holistic health.” In her view, that means looking at the whole individual and supporting longevity across a demanding career. As Tactical Program Manager at the National Strength and Conditioning Association (NSCA) and a PhD candidate studying stress physiology, Tramel connects research with the realities of tactical coaching. She also addresses a side many coaches are not ready for: tactical athletes often trust their strength coach with conversations that reach far beyond training. Learn what the role requires, what coaches often miss, and how to enter the tactical field with clarity. Reach out to Whitney by email: whitney.tramel@nsca.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Looking to enter the tactical space or keep growing in it? Explore the Tactical Strength and Conditioning Facilitator® (TSAC-F®) certification and join us at 2026 NSCA Tactical Annual Training in Orlando this August 17 – 20.

The National Strength and Conditioning Association (NSCA) is proud to announce the recipients of the organization’s 2021 Coach of the Year Awards: Professional Strength and Conditioning Coach of the Year: Paul Goodman, MS, CSCS, RSCC*E College Strength and Conditioning Coach of the Year: Brian Thompson, PhD, CSCS,*D, RSCC*E Assistant College Strength and Conditioning Coach of the Year: Andrew Stocks, MS, CSCS, NSCA-CPT

Learn from a coach who took his career from working with Winter Olympic and professional sport athletes to success in the private sector. In this episode, Bret Kelly of Exos and formerly United States Ski and Snowboard, shares about his journey and the need for coaches to remain versatile in growing their professional skills in the field. Tune in as Kelly connects with Eric McMahon, the NSCA Coaching and Sport Science Program Manager, on seeking out opportunities to work in niche Olympic sports, the growing uses of performance technology, and the value of building a strong support staff. Find Bret on Instagram: @bk_strengthcoach and on Twitter: @bret_kelly_ | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Sam Melendrez, full-time strength and conditioning coach for Discovery Canyon Campus High School, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the value of strength and conditioning coaches at the high school level. Topics include advice for those who are interested in strength training youth and high school athletes, programming fundamentals, and the value of applying classroom management skills in the weight room. Find Sam on Twitter: @sammelendrez2 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Mike Caro, Head Strength and Conditioning Coach at Emory and Henry College and chairperson of the College Coaches Special Interest Group, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his journey from National Association of Intercollegiate Athletics (NAIA) athlete to head strength and conditioning coach, with limited resources, but an eagerness to succeed. Topics under discussion include internship experiences, interviewing for jobs, and special interest groups.

Regarded as a sport science advocate in Major League Soccer (MLS), follow David Tenney’s journey from sport coach to High Performance Director at Austin Football Club (FC). Tenney and NSCA Coaching and Sport Science Program Manager Eric McMahon begin by discussing increases in MLS staff and embracing the overlap between coaching and performance science staff. Tenney reflects on how experienced coaches often evolve toward mentorship, finding balance between “leader” and “practitioner.” The pair examine the new MLS-mandated performance scientist position, which requires the Certified Performance and Sport Scientist® (CPSS®) credential. Created to standardize the role and responsibilities, MLS performance scientists leverage data from GPS and force plates into effective and ethical takeaways. As President of the emerging Professional Soccer Performance Association (PSPA), Tenney shares his goals to create a network, gain representation, and increase credibility. Tenney and McMahon also explore the robust MLS developmental pipeline, interviewing strategy, and early career advice. Connect with David on Twitter/X: @davetenney or LinkedIn: @david-tenney | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs For a deeper look into sport science, explore career trends and how to leverage the CPSS certification into new career opportunities. Discover your next job or internship on the NSCA Job Board. This episode discusses David Tenney’s PhD dissertation, An Exploration of the Leadership Competencies Required for High-Performance Directors in North American Professional Sports Organizations, which includes interviews with NFL, NBA, MLB, NHL, and MLS leaders.

Listen in as Angelo Gingerelli, Assistant Strength and Conditioning Coordinator at Seton Hall University in New Jersey, tells the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about his journey in the strength and conditioning profession. Topics include working collaboratively as a strength and conditioning staff, positive social media practices, taking on additional staff responsibilities as an adjunct professor, and working with endurance athletes. You can reach out to Coach Gingerelli on Instagram: @finish_strong_book| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Hear from Cristi Bartlett, Assistant Athletic Director and Director of Olympic Strength and Conditioning at North Carolina State University, about her path through the professional ranks from student to department head. Bartlett talks to NSCA Coaching and Sport Science Program Manager, Eric McMahon, about making moves in the field, seeking opportunities for growth, the current state of strength and conditioning coach salaries, and other areas that can be improved in the profession. Connect with Cristi on Instagram: @bartlettc42| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs