Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

The National Strength and Conditioning Association (NSCA) Advocates to Raise the Certification Standards with the National Collegiate Athletic Association (NCAA)

At smaller colleges, strength and conditioning coaches are often asked to lead big with limited staff. Whitney Leyva-Camberos, Director of Sports Performance at Fresno Pacific University and NSCA Southwest Regional Coordinator, shares how she supports a growing program while building a career through service. Leyva-Camberos talks through small-department challenges coaches know well, from crowded training windows and shared weight room space to constant communication with sport coaches. She uses timing gates and velocity-based training to raise intent, spark athlete competition, and keep data useful for a small staff. As a parent and department leader, Leyva-Camberos reflects on the support that helps coaches stay in the field for the long term. She also shares how saying yes and showing up at NSCA events helped turn local introductions into lasting connections. Listen for strategies to lead with limited resources, choose technology with purpose, and get connected through NSCA opportunities in your region. Connect with Whitney on Instagram: @bigassmuscles or by email: whitney.leyva@fresno.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

Coaches can also benefit from understanding the concepts of positive and negative reinforcement and positive and negative punishment as they relate to motivation. Although coaches use a mixture of both reward and punishment, using rewards and a positive approach is arguably the best approach because it focuses on what athletes should do and what they did right.

This article features the recharge skate—an in-season hockey conditioning drill, designed by the authors, to maintain hockey-specific energy system fitness throughout the competitive season.

The purpose of this article is to strongly suggest and offer a pragmatic and stepwise approach that takes into account the ideas and concepts of shared decision making that allows for the “best practices,” pre-participation screenings, evaluations, and stratification flow charts for safe and effective return to play for athletes.

Ali Kershner, Director of Creative Strategy for Art of Coaching, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about overcoming adversity on the road to win the 2021 National Collegiate Athletic Association (NCAA) Division I Women’s Basketball Championship at Stanford University. Topics under discussion include the inequalities found at the NCAA tournament, being true to yourself as a coach, and working outside of the weight room to help strengthen coach-athlete relationships. Find Ali on Instagram: @kershner.ali or Twitter: @alikershner | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article provides high school strength and conditioning coaches with a comprehensive guide for implementing plyometric training for high school athletes effectively.

Explore the applied sport science research process in college baseball, and how academic research can be optimized to benefit player programming. This episode features Dr. David Szymanski, the Director of Baseball Performance at Louisiana Tech University, and co-editor of the recently published book NSCA’s Strength Training for Baseball. Hear about Szymanski’s career path, from college baseball player to coach and sport scientist. This episode covers a wide range of relevant topics, including exercise selection, performance technology, student pathways, and the emergence of performance director roles across Major League Baseball (MLB). Find David on Instagram: @drdavidszymanski or at his program website: LA Tech Sport Science| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs