There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.
Personal trainersOrganization and AdministrationProfessional DevelopmentPTQMarketingpersonal trainingNSCA-CPT
The variables of an NBA season constantly change, which requires strength and conditioning coaches to adjust accordingly. The success of a program is often influenced by the coach’s ability to combine strength and conditioning principles with common sense and the ability to adjust to the schedule.
CoachesProgram designOrganization and Administrationstrength and conditioning coachNSCA strength coachNBA travelstrength and conditioning for basketballbasketball conditioningtraining for basketball
This article highlights the benefits of exercise for adolescents with attention-deficit/hyperactivity disorder (ADHD). It also provides practical recommendations for high school strength and conditioning coaches working with ADHD student-athletes.
This Personal Training Quarterly article discusses how myofascial techniques can reduce pain, improve mobility, and enhance quality of life for women in breast cancer recovery. Visit NSCA online to read more on recovery, health and fitness.
Personal trainersExercise ScienceNutritionClient Consultation|AssessmentBasic Pathophysiology and Science of Health Status or Condition and Disorder or DiseasePrehabilitationBreast Reconstructionmyofascial release
Courteney Benjamin and Yasuki Sekiguchi, from the Korey Stringer Institute, talk to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about preventing sudden death in the heat and how coaches can plan ahead, create, and respond with an emergency action plan.
Find the Korey Stringer Institute on Twitter: @K_S_Institute | Find Scott on Instagram: @coachcaulfield
This TSAC Report article discusses why female firefighters need sex-specific training to improve biomechanics, reduce injury risk, and support career sustainability. Visit NSCA online to read more about exercise science and occupational readiness.
TSAC FacilitatorsExercise ScienceExercise TechniqueProgram designOrganization and AdministrationTesting and EvaluationSafetyBasic Pathophysiology and Science of Health Status or Condition and Disorder or DiseaseProfessional DevelopmentInjury PreventionCareer SustainabilityFemale FirefightersSex specific TrainingFirst Responder ReadinessStrength TrainingOccupational FitnessCandidate Physical Ability Test (CPAT)
The purpose of this article is to make the case for implementing non-traditional sports into training programs that prepare youth for participation in traditional American sports and bridge the gap between pedagogy of physical education and strength and conditioning youth coaching.
This career series article focuses on the calling of the tactical strength and conditioning facilitator. It touches on the drive, commitment, and dedication necessary to work with tactical populations.
TSAC FacilitatorsOrganization and AdministrationProfessional DevelopmentTSACBecoming a Tactical Strength and Conditioning CoachCareers in Tactical Strength and ConditioningTactical Athlete
This article aims to bring awareness to the importance of sleep and recovery for first responders, as well as providing strategies to optimize sleep specific to their occupational demands.