Starting into the personal training business is a very exciting endeavor full of great potential, possibilities for success, and endless opportunities to help others. However, many of the “common practices” found in today’s personal training industry are not the most effective tactics to implement.
Personal trainersOrganization and AdministrationProfessional Development
In this article, renowned fitness expert Brandi Binkley provides an overview of the personal training industry; including where it was, where it is, and where it is going.
Meet Tara De Leon, a former collegiate strength and conditioning coach who now works as a personal trainer in Edgewater, MD. De Leon shares insight with NSCA Coaching and Sport Science Program Manager, Eric McMahon, and episode co-host, NSCA Personal Training Program Manager, Blake Brightwell, on alternate routes for strength and conditioning coaches through personal training, group fitness, and private sector coaching. This episode discusses the “coaching identity” as it exists and impacts coaches’ beliefs across various stages of professional development. With the growth of the strength and conditioning field, De Leon challenges us to expand our thinking and perceptions around personal training, while holding true to our values and expertise as coaches. Regardless of your current role in the profession, learn more about how the NSCA can help you grow your career.
You can connect with Tara on Instagram: @tara_de_leon_fitness or tara@edgewaterfit.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs
This PTQ article reviews the research comparing injury rates across major resistance training styles and ranks them from the safest to the riskiest and provides practical recommendations to improve training safety. Visit NSCA online to learn more about bodybuilding and strength training strategies.
Personal trainersExercise ScienceProgram designOrganization and AdministrationTesting and EvaluationClient Consultation|AssessmentSafetyBasic Pathophysiology and Science of Health Status or Condition, Disorder, or DiseaseProfessional Development
Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.
The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility.
Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs
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