How to Promote and Sell Multiple Personal Training Options with Layered Pricing

by Douglas O. Sheppard, NSCA-CPT,*D
Personal Training Quarterly October 2015
Vol 3, Issue 4

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One the fastest growing trends in the fitness industry over recent years has been the increase of personal training studios. Learn how to identify the varied services that can be offered at the personal training studio, and how to promote and sell in a layered pricing format.

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This article originally appeared in Personal Training Quarterly (PTQ)—a quarterly publication for NSCA Members designed specifically for the personal trainer. Discover easy-to-read, research-based articles that take your training knowledge further with Nutrition, Programming, and Personal Business Development columns in each quarterly, electronic issue. Read more articles from PTQ »

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References

1. Addison, J. This is what it takes to build a successful team. Success Magazine. August 2016. Retrieved November 2016 from http://www.success.com/blog/john-addison-this-is-what-it-takesto-build-a-successful-team. 
2. Chairman’s total force fitness framework. Human Performance Resource Center, Defense Department. September 1, 2011. Retrieved from https://archive.org/details/Chairmans-Total-ForceFitness-Framework-1-Sep-2011-Current-as-of-23-Sep-2013. 
3. Freedman, L. Six reasons to work out with a partner. Men’s Fitness. September 14, 2016. Retrieved 2016 from http://www. mensfitness.com/training/six-reasons-to-work-out-with-a-partner. 
4. IHRSA health club consumer season trend report, fall 2014. The International Health Racquet and Sportsclub Association. Retrieved 2016 from https://www.ihrsastore.com/p-4991-the-ihrsahealth-club-consumer-seasonal-report.aspx. 
5. Plummer, T. How to Make More Money in the Fitness Industry. Monterey, CA: Healthy Learning; 74-91, 2014.

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Douglas O. Sheppard, NSCA-CPT,*D

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Douglas Sheppard is the owner of J&D Fitness Personal Training Studio in Las Vegas, NV. He currently is a volunteer for the National Strength and Cond ...

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