One of the universal challenges in running a small fitness business is finding new ways to generate traffic. In this session from the 2015 NSCA Personal Trainers Conference, Josh Leve reviews the results of a survey of thousands of owners, fitness professionals, and coaches to identify best business practices. There is no better strategy to grow a business than leveraging the combined experiences of others.

In this session from the NSCA’s 2016 TSAC Annual Training, Tonya Butler-Collins identifies key sources of funding from alternative sources outside of traditional banks. This session teaches how to partner with non-profit entities for grants and identify missions, visions, and goals in order to align appropriate partners for funding.

It is no secret that it takes a lot to differentiate yourself in today’s competitive market. But what does it truly take for a fitness studio owner to thrive in this industry? What are the strategies necessary to deploy that get you to the next level?

In this session from the 2019 NSCA National Conference, Gary Boros, Associate Director of Sports Performance at the University of Denver, and Chris Jarmon, Sport Performance Coach at Landow Performance, discuss the understanding of the science and research behind blood flow restriction (BFR); connects research insights in performance, rehabilitation, and general fitness; and discerns the ideal use cases, equipment, and training protocols for BFR.

David Crump describes strategies on client retention and how to make memorable experiences for your client as a personal trainer.

This article seeks to explore weight bias and provide strategies to reduce weight bias behaviors.

This article discusses flexible programming strategies for wildland fire suppression aids (FSAs). It also includes a detailed index of exercises that could be utilized for this specific population.

This article will explore the benefits of alternative licensure programs for strength and conditioning coaches aspiring to become physical education teachers.

Finding a well-educated and open-minded employee is, in most cases, simply luck of the draw. Instead of hoping for the perfect new hire to come walking through the door, a business owner could try a different technique in which they shed their business owner mindset and transition into a mentorship role. Using an internship program, the mentor can ideally build themselves the near-perfect employee.

The importance of physical fitness is never greater than when lives are at stake. Specifically, professionals in law enforcement, fire/rescue, and the military need fitness and tactical athleticism to efficiently respond to calls and complete missions regardless of the obstacles, mixed terrain, interference, and dangerous environmental conditions involved