In this session from the NSCA’s 2016 TSAC Annual Training, Tonya Butler-Collins identifies key sources of funding from alternative sources outside of traditional banks. This session teaches how to partner with non-profit entities for grants and identify missions, visions, and goals in order to align appropriate partners for funding.

Get a close-up look at back and neck anatomy from a perspective rarely seen by those outside the medical field. Delve into the world of joint structure, muscles, tendons, and ligaments. Watch hands-on demonstrations that apply anatomical insight to mobility and functional training, and use this knowledge and takeaways to enhance your next client session.

Get a close-up look at shoulder and arm anatomy from a perspective rarely seen by those outside the medical field. Delve into the world of joint structure, muscles, tendons, and ligaments. Watch hands-on demonstrations that apply anatomical insight to mobility and functional training, and use this knowledge and takeaways to enhance your next client session.

Get a close-up look at the anatomy of the hips and legs from a perspective rarely seen by those outside the medical field. Delve into the world of joint structure, muscles, tendons, and ligaments. Watch hands-on demonstrations that apply anatomical insight to mobility and functional training and use this knowledge and takeaways to enhance your next client session.

Optimize quality of care and mitigate potential litigation in your personal training practice through a clear understanding of the strengths, weaknesses, opportunities, and threats (SWOT) of personal training.

Hear an international perspective on the strength and conditioning field from Marcus Svensson, a Swedish National, who currently works in professional soccer with the Al Arabi Sports Club in the Qatar Stars League. This episode shares insights about access to NSCA resources from outside of North America, training strategies for soccer, and the importance of developing adaptability among strength and conditioning coaches. Tune in to expand your professional horizons as part of a global strength and conditioning community. You can also email Marcus at johanmarcussvensson@gmail.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

What's behind enduring success at the highest level of college athletics? Kate Smith, Head Strength and Conditioning Coach at the University of Michigan, shares insights from nearly 14 years of experience coaching multiple sports in a competitive collegiate environment. Smith emphasizes sustained excellence through adaptability, genuine curiosity, and openness to opportunities — even outside of athletics. Drawing on her private-sector experiences, she explains how diverse roles helped shape her flexible, athlete-centered philosophy. Smith candidly addresses current collegiate challenges, including navigating Name, Image, and Likeness (NIL) distractions and adjusting motivational strategies across team cultures and generations. As a Certified Performance and Sport Scientist® (CPSS®), Smith highlights how integrating data-driven insights helps her create a more effective training environment. This expertise uniquely positions her to bridge athletics with academics, deepening collaboration on campus-wide performance initiatives. Learn how to implement practical strategies for keeping athletes engaged amidst external pressures, leverage performance data meaningfully, and continually refresh your coaching approach. Connect with Kate via email at kannehay@umich.edu and on Instagram: @katehaycock | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

C. Keith Harrison, Associate Program Director and Associate Professor of Sport Business Management for the University of Central Florida, talks at the 2015 National Conference about coaching and training in a multicultural environment. Harrison discusses his background and diversity in society, and engages the audience on diversity within the coaching and training environment.

The purpose of this article is to provide a practical, step-by-step process on how to establish trust with your clientele that is valuable in achieving long-term success in this industry.

During the rehabilitation process, a client may need therapy outside of the personal trainer’s scope of practice. This article discusses safe and effective modalities that personal trainers can use with clients in the post-rehabilitation phase process.