Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

You can’t talk about strength and conditioning without Coach Boyd Epley. Regarded as the “Godfather of Strength and Conditioning,” Epley laid the groundwork for the profession and later founded the NSCA in 1978. His 10 Husker Power Principles, developed at the University of Nebraska, remain a cornerstone in programming and formed the basis of sport-specific training. Emphasizing strength and power, Epley implemented testing and debunked the prevailing belief that weightlifting hindered speed. He recounts his journey with co-hosts Eric McMahon and Jon Jost, chronicling how a pole vault injury and exposure to bodybuilding led him to become the first collegiate strength and conditioning coach. What began with cement bars and paint cans evolved into a fully equipped weight room and impressive lifelong career. Additionally, Epley’s open-door policy — even with his fiercest competitors — helped drive the profession forward. This episode is a must-listen for anyone interested in strength and conditioning history. Explore the University of Nebraska’s Husker Power Principles discussed in this episode. Reach out to Coach Epley by email at boydepley@mac.com. Get in touch with Jon Jost at jonathan.jost@pepsico.com. Find Eric on Instagram @ericmcmahoncscs or LinkedIn @ericmcmahoncscs. This special episode is brought to you in part by Gatorade Performance Partner. Learn more and join their community at GatoradePerformancePartner.com. Want to get involved as an NSCA Volunteer? Discover opportunities to lead and share your expertise at NSCA.com/Volunteer. Applications for many positions open in September and October!

Hear from University of Connecticut (UCONN) Director of Football Strength and Conditioning, Matt King, as he reflects on milestones and mentors along his decade-plus coaching journey with NSCA Coaching and Sport Science Program Manager, Eric McMahon. King discusses how his early exposure to strength and conditioning as a high school athlete informs the training-age and level-based training approach of UCONN’s football team. Episode highlights include a look into UCONN’s highly collaborative sports performance department, tips for navigating marriage and children in a career with long-hours, and discussion about the National Collegiate Athletic Association (NCAA) Transfer Portal. Connect with Matt on Instagram: @coach_mking, Twitter: @Coach_MKing, or by email: matthew.2.king@uconn.edu| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Sheri Walters’ journey to Director of Sports Medicine at Texas A&M University reflects a career defined by innovation, collaboration, and comprehensive integration. Walters discusses the "arms race" in collegiate athletics and how Texas A&M shatters silos through unit alignment and being intentionally present. Drawing from her EXOS experience, she highlights the impact of integrating sports medicine with strength and conditioning. Walters employs research-based cross-body training to maintain strength, prioritizing long-term rehabilitation over limb symmetry index testing. She explains how her Certified Strength and Conditioning Specialist® (CSCS®) and Certified Performance and Sport Scientist® (CPSS®) credentials enable her to elevate rehabilitation and speak the language of sport performance professionals. Walters underscores the importance of getting student-athletes back to team strength and conditioning as soon as tissues can tolerate it to promote physiological and psychological healing. She also shares how strength and conditioning coaches can optimize return to performance and reduce reinjury risk. Email Sheri at swalters@athletics.tamu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Catch Sheri’s session on bridging the gap in the collegiate setting LIVE at the 2025 NSCA Coaches Conference! Register to watch online at NSCA.com/Coaches. Fascinated by the intersection between strength and conditioning and sports medicine? Join other professionals in the Sports Medicine/Rehabilitation Specialist Interest Group (SIG) to discover more resources and engage in discussion.

Andrea Hudy, now the Head Men’s Basketball Strength and Conditioning Coach for the University of Texas, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how she got into strength and conditioning. Topics under discussion include the collaborative efforts of the sports medicine team and doctors during her time at the University of Kansas, how she was hired, writing her book and continuing her education, and the value of hosting clinics. Find Andrea on Twitter: @A_Hudy

Adam Ross, Chair of and an Assistant Professor within the Kinesiology Department at Dallas Baptist University, talks to the NSCA Coaching Program Manager, Eric McMahon, about his unique dual role of strength coach and professor at the university. Topics under discussion include the NSCA Special Interest Groups (SIGs), building trust with athletes and students, and how his mentors and children have shaped his perspective of the field. Find Adam on Facebook: NSCA Baseball SIG or via Email: adamr@dbu.edu| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

When William Kraemer first entered the field, strength and conditioning was, as he puts it, “primordial.” There were few standards, limited research, and little shared understanding. As one of the most influential figures in strength and conditioning, Kraemer recounts how the profession grew from humble beginnings into a science-driven discipline. That history still holds weight for coaches today. He explains why coaches are often drawn to new ideas, but progress comes from building on proven principles. Workout logs are central to his approach, and he notes how analyzing training over time can improve decision-making. He also emphasizes alignment across the performance ladder to support innovation and athlete development. As the Senior Advisor for Sports Performance and Sports Science at The Ohio State University, he shares his perspective on where the field is headed next. Apply his wisdom to stay grounded in solid principles, evaluate training with greater precision, and better serve your athletes. Reach out to Dr. Kraemer by email: Kraemer.44@osu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

Stuart Hart, Head Strength and Conditioning Coach for women’s basketball at the University of Nebraska, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his journey from high school athlete to personal trainer to volunteer coach to full-time college strength and conditioning coach. Topics under discussion include a day in the life at the University of Nebraska, building relationships throughout the entire athletic staff, and the value of going to conferences for both educational and networking reasons. Find Stuart on Twitter: @No_DaysOff06 or Instagram: @strength_byhart

Connect with a young researcher and coach on exploring strength and power topics within elite sport, including a deep dive into velocity-based training. This episode features Dr. Jonathon Weakley, of Australian Catholic University and Leeds Beckett University, discussing his path from growing up in New Zealand, working and studying in the United Kingdom, and performing coaching-centric research with athletes in Australia. Listen in as “Jono” connects with Eric McMahon, the NSCA Coaching and Sport Science Program Manager, on uses of weight room technology, providing appropriate coaching feedback to support athletic performance, and the global strength and conditioning and sport science landscape. This episode mentions the following research papers from NSCA journals: Weakley, J, Mann, B, Banyard, H, McLaren, S, Scott, T, and Garcia-Ramos, A. Velocity-Based Training: From Theory to Application, Strength and Conditioning Journal (43)4: 31-49, 2021 Weakley, J, Wilson, K, Till, K, Banyard, H, Dyson, J, Phibbs, P, Read, D, and Jones, B. Show Me, Tell Me, Encourage Me: The Effect of Different Forms of Feedback on Resistance Training Performance, Journal of Strength and Conditioning Research 34(11), 3157-3163, 2020 Find Jon on Twitter: @JonathonWeakle1 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Richard Howell, Head Strength and Conditioning Coach for the Indianapolis Colts National Football League (NFL) team, talks to the NSCA Coaching Program Manager, Eric McMahon, about his impressive 21 years with the organization. Topics under discussion include going from pre-medical to strength coach, building relationships with athletes and staff members, and how technology provides hard numbers for sport coaches to understand stress management. Connect with Richard through email: Richard.howell@colts.nfl.net | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs