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What defines true toughness in coaching? Dan Perlmutter presents an alternative to the “tough strength coach” stereotype, reframing success as adaptability, resilience, and relentless positivity. As Director of Sports Performance and Head Olympic Sports Performance Coach at Duke University, Perlmutter reflects on building a strong culture rooted in genuine relationships and longevity. He explains Duke’s structured approach to developing interns and coaching assistants, highlighting purposeful recruiting and intentional mentorship to transform passion into professionalism. Perlmutter emphasizes a gratitude lens and people-focused philosophy, always prioritizing the athlete in front of him. He also addresses how strength and conditioning coaches can navigate collegiate shifts, such as Name, Image, and Likeness (NIL) deals and the transfer portal, by reinforcing the weight room environment and culture. If you are seeking practical strategies to build a sustainable career and a workplace you look forward to each day, this conversation is your blueprint. Connect with Dan via email at dan.perlmutter@duke.edu and on Instagram: @theothercoachp | Meet the Duke University Sports Performance Staff on their website | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

Strength and Conditioning Coaches who are NSCA-Certified are preparing youth for training, using proven strategies that improve their safety and competitiveness.

This NSCA Coach article summarizes key findings on coach-focused strategies to help educators use resistance training to support healthy youth development. Visit NSCA online to read more on mental health and youth sports.

If the strength and conditioning field largely keeps to itself, or the knowledge base is not seen to transcend the training facility, it seems reasonable to think that this will present a problem for strength and conditioning coaches. This article examines some actions strength and conditioning coaches can take to increase the awareness of the good work they do on a daily basis.

The NSCA Collegiate Program of Distinction honors colleges and universities that demonstrate the highest standards in strength and conditioning.

The NSCA Foundation (NSCAF) awards hundreds of thousands in research grant dollars each year to outstanding individuals within the strength and conditioning community. The NSCAF is one of the few foundations that fund research for master’s degree students and across all levels of education and experience up to senior investigators, as well as one of the few sources that funds work in the strength and conditioning field

Liane Blyn, Director of Olympic Sports at Appalachian State University and world record holding powerlifter, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about what she tries to impart to interns to prepare them for the field, how being a Certified Athletic Trainer (ATC) has benefitted her as a strength coach, and advice for up-and-coming strength and conditioning coaches.

Build your professional opportunities and invest in the future growth of the NSCA through volunteer leadership positions.