What does a typical day look like for a sports performance coach? Nicole Shattuck shares her experience working with women’s lacrosse at Duke University, where ample resources fuel athlete outcomes. Start by examining her comprehensive approach to readiness that raises awareness for both athletes and coaches. Guided by data, Nicole uses insights to adapt workouts, manage physical and mental stress, and deepen the athlete-coach relationship. New to lacrosse? Nicole breaks down a detailed needs analysis, outlining workload management for different position groups. Plus, as the Chair of the NSCA Lacrosse Special Interest Group, Nicole provides opportunities for lacrosse professionals to connect. Follow her unique path from a background in business and the private sector to finding her calling in collegiate coaching. Driven by a desire to build a Duke University sport science department, Nicole also recently earned her Certified Performance and Sport Scientist® (CPSS®) credential and reveals how it empowers her relationships with allied health professionals. Connect with Nicole on Instagram at: @nicole_lilia or by email at: nicole.shattuck@duke.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Join the NSCA Lacrosse Special Interest Group (SIG) online on Facebook, LinkedIn, or Instagram! Plus, get together in person at the Lacrosse SIG Meeting at the 2024 NSCA National Conference in Baltimore, MD. REGISTER NOW at NSCA.com/NSCACon

This Personal Training Quarterly article shares hospitality­driven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality and health news.

Casey Kramer, Assistant Strength Coach for the Chicago Bears National Football League (NFL) team, talks to the NSCA Coaching Program Manager, Eric McMahon, about working with tactical, Olympic sport, and professional football athletes. Topics under discussion include advice for young coaches, scheduling strength and conditioning sessions in the NFL calendar, and different qualities coaches should seek to have outside of the weight room. Find Casey on Instagram: @caseykramer12| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

As a Strength and Conditioning Coach with the US Olympic & Paralympic Committee (USOPC), Jared Siegmund prepares athletes for the apex of achievement and perseverance. Siegmund shares that, contrary to public belief, the Olympic competition cycle is not every four years — Team USA athletes face fierce competition in World Series events along the way to qualify. He also speaks to the creativity required to coach Paralympic athletes, where missing limbs create unique biomechanics and hearing or visual impairments impact cueing. Siegmund touches on his principles-based programming architecture, sample adaptations, and USOPC’s interdisciplinary support team. Additionally, Siegmund and McMahon discuss the new generation of modern athletes who are more in tune with data and can control their preparation experience. The discussion concludes with the importance of a growth mindset and getting out of your comfort zone, as well as opportunities to enter elite sport. Connect with Jared on Instagram at: @jaredsiegmund_ or LinkedIn: @jared-siegmund | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

Mary Kate Feit, Assistant Professor and Associate Director of Strength and Conditioning at Springfield College, and Adam Feit, Coordinator of Physical and Mental Performance at Springfield College and Assistant Director of Performance Nutrition at Precision Nutrition, talk to the NSCA Coaching Program Manager, Eric McMahon, about being a married couple in the world of strength and conditioning. Topics under discussion include the unique positions they hold at Springfield College, how becoming parents has changed their perspective on coaching, and why diversity is so important for the future of the field. Connect with Mary Kate via email: mfeit@springfield.edu | Find Adam on Twitter: @Adam_Feit or Instagram @aefeit | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Christina Rasnake, Director of Sport Science and Analytics at the University of Delaware, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the budding future of sport science in college athletics. Topics under discussion include the staffing of sport science initiatives, effective communication across departments, and how technology and wellness surveys can support actionable change in the coaching process. Find Christina on Twitter: @Coach_Raz26 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Hear from a more than 30-year strength and conditioning coaching veteran in the sport of rugby, Ashley Jones. He talks to NSCA Coaching and Sport Science Program Manager, Eric McMahon, about his progression in the field, beginning in 1988 to his current roles as part of the NSCA Rugby Special Interest Group, Awards and Honors Committee, and Certification Committee. Jones provides insight on the important roles of NSCA Committees in supporting the integrity of the coaching profession. Learn more about the expanded roles of strength and conditioning coaches in non-mainstream sports, like Rugby in North America, while also helping to support skill and game development. This episode also includes great lessons on program planning within the team setting and how to emphasize the “human element” in coaching. You can contact Ashley by email at ashley@ashleyjonesstrengthcoach.com| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Tom Williams’ journey to Head of Performance and Sport Science for Major League Soccer (MLS) powerhouse, the Los Angeles (LA) Galaxy, began at a crossroads: pursue traditional coaching or medical pathways. As a soccer “Swiss Army knife,” he embraced early sport science alongside coaching, building a career defined by collaboration and innovation. At the Galaxy, Williams is part of a web of support that uses rich data storytelling tailored to stakeholders and players, guiding decisions and infusing value in every encounter. This system drives their three key pillars: winning championships — including their recent record-breaking sixth MLS Cup — developing a robust academy pipeline, and leading innovation. In MLS’s “cultural melting pot,” Williams balances diverse backgrounds and short-term demands like fixture congestion while employing sustainable long-term strategies. With a unique full-time cognitive department and creative approaches like dodgeball warm-ups, he combines trust and ingenuity to elevate performance and presents a blueprint for those exploring emerging sport science. Reach out to Tom on LinkedIn: @tom-williams and X/Twitter: @Williams26Tom | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Did you know MLS has a newly mandated Certified Performance and Sport Scientist® (CPSS®) role? Engage with NSCA’s Pro Sport Partner, the Professional Soccer Performance Association (PSPA), on social media to learn more: Instagram: @pspa_performance X/Twitter: @PSPA_perform LinkedIn: @professional-soccer-performance-association

Marquis Johnson, Assistant Strength and Conditioning Coach with the Minnesota Vikings National Football League (NFL) team, and Bryan Doo, former Head Strength and Conditioning Coach of the Boston Celtics National Basketball Association (NBA) team and owner of Optimal Fitness, join as guests with the NSCA Coaching and Sport Science Program Manager, Eric McMahon. Also returning for this Gatorade Performance Partner collaboration episode is guest co-host Jon Jost, a 27-year veteran college strength and conditioning coach and the Team Sports Manager for Gatorade. Join this fun group of strength and conditioning coaches from across the industry as they discuss what it means to be successful, as well as how they are reshaping the different career paths within the field. Connect with Marquis on Instagram: @quis_fit | Reach Bryan on Instagram: @bdoostrength or Twitter: @bdoo22 | Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com.

Patrick McHenry, Head Strength and Conditioning Coach at Castle View High School in Castle Rock, CO, and member of the NSCA Board of Directors, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about high school strength and conditioning and his growth in the NSCA from a volunteer to an NSCA Board mMember. Connect with Patrick on Twitter: @strengthcentral and Instagram: @ptmchenry | Find Scott on Instagram: @coachcaulfield and Twitter: @scottcaulfield