This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.

This article describes a five-week training program that was used to prepare an athlete for the NBA Combine.

This article discusses baseball-specific strength and conditioning techniques, focusing on lower extremity training and improving shoulder mechanics.

Duncan French, Vice President of Performance at UFC Performance Institute, and Bo Sandoval, Director of Strength and Conditioning, talk to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how they holistically support around 570 Ultimate Fighting Championship (UFC) athletes and push the boundaries of the UFC Performance Institute in Las Vegas. Topics under discussion include staying open to new ideas and perspectives, being adaptable as a coach, and the different ways they support their athletes. Find Duncan on Twitter: @DuncanFrench or Instagram: @dr_duncan_french | Find Bo on Twitter: @olystrength or Instagram: @bo.sandoval | Find Scott on Instagram: @coachcaulfield

The aim of this article is to highlight the functional importance of the foot, and to provide recommendations for foot conditioning.

This article explains the quadrathlon and how it can help strength coaches measure linear speed, speed-strength (power), and elastic or reactive qualities efficiently.

This article explains the potential benefits of microdosing training with tactical athletes.

This article is part of a continuing series of tactical strength and conditioning (TSAC) research reviews. It is designed to bring awareness to new research findings of relevance to tactical strength and conditioning communities.

Due to the high contact and intensity of football, injuries to the players are inevitable. Strength and conditioning coaches play a vital role in the athlete’s process of return to sport. This article is a detailed outline of the solutions that are involved with transitioning a football player from rehabilitation to strength and conditioning back to the field.

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.