In this episode of the NSCA Coaching Podcast, we delve into one of the biggest topics in college sports today–Name, Image, and Likeness (NIL). Tune in to learn more about this game-changing development and its implications for college athletes. Hannah Burkhart, a graduate student in Sport Science and Coaching Education at East Tennessee State University (ETSU), shares her experience as a student-athlete and brand ambassador. Eric McMahon, the NSCA Coaching and Sport Science Program Manager, joins her in the discussion to unpack the details of NIL policies, learn about the impact of social media on student-athletes, and uncover potential career benefits of NIL for personal branding. The episode focuses on the journey of the student-athlete towards professional growth. Don't miss out on this crucial discussion–listen now to stay ahead of the curve! Connect with Hannah on Instagram at: @hannaahnichole or LinkedIn: Hannah Burkhart | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article proposes that all resistance training exercises can be classified as either “specific” or “general.” How to classify each exercise type and the unique benefits they offer is explained.

This article sheds some knowledge on shoulder exercise modifications and progressions that can help reduce the risk of re-injury and maximize performance for clients.

This article discusses lactate testing as a cost-effective alternative way to create advanced exercise prescriptions, as well as opening the possibility of being a new biomarker of metabolic health for personal trainers.

It is incumbent on all youth coaches to provide youth with the very best opportunities to succeed and develop to the best of their potential. The 10 pillars of long-term athletic development and recommendations provide coaches with the information they need to help all youth reach their potential.

Colorado Springs, CO – The National Strength and Conditioning Association (NSCA) is proud to announce the organization's 2022 Career Awards winners.

This article encompasses some of the necessary experience, education, certifications, and personal development needed to become a strength and conditioning coach.

This article is part of a continuing series of tactical strength and conditioning (TSAC) research reviews. It is designed to bring awareness to new research findings of relevance to tactical strength and conditioning communities.

The official position statement of the NSCA on long-term athletic development.