Beyond the programming, exercise technique, and human physiology, it is also important to create a customized system for sales success. Re-framing the purpose of the sales presentation in the proper light and creating a customized system that will allow a fitness professional to sell their services with integrity can allow them to help more clients.

The Tactical Strength and Conditioning Coach of the Year Award is awarded to the coach whose influence within his or her assigned tactical (military, law enforcement, fire and rescue) setting exceeds that of peers. Achieving this influence can be the result of one or multiple coaching related accomplishments such as but not limited to measurable performance improvements or injury reduction, program creation, advancement through innovation, and other initiatives that enhance wellness, health, and performance at the local level.

The purpose of this article is to identify and discuss some barriers and benefits of training initiatives among professional firefighters.

This fall, join top experts for an in-depth look into periodization. Designed for experienced practitioners, this virtual clinic will add to your skills and knowledge to implement high-level programs with your athletes.

There are many factors, both personal and environmental, that play a role in the success of a training and diet program for an individual client. This article looks at the factors to be aware of and some solutions to finding the best fit program for an individual client.

The Nutritional Research Award is given annually to recognize a nutritionist for their breakthroughs and contributions in field of nutritional research for athletes.

The NSCA Foundation (NSCAF) awards hundreds of thousands in research grant dollars each year to outstanding individuals within the strength and conditioning community. The NSCAF is one of the few foundations that fund research for master’s degree students and across all levels of education and experience up to senior investigators, as well as one of the few sources that funds work in the strength and conditioning field

After fifteen years with the Denver Nuggets, Felipe Eichenberger has witnessed the evolution of National Basketball Association (NBA) performance firsthand. The demands of an NBA season include 82+ games, relentless travel, and the challenge of staying fresh through it all. Eichenberger reveals their post-game lifting culture, driven by the philosophy: “If it’s a hard day, let’s make it hard.” Prioritizing compliance over hardware, he emphasizes flexible periodization and nailing the basics to meet each player’s needs — whether navigating injuries, tailoring programs to position demands, or microdosing training for longevity. At the heart of it all is buy-in, trust, and accountability. Eichenberger shares the importance of leveraging psychology, getting top players to set the tone for the team, and balancing consistency with creativity. With more jobs and awareness in NBA strength and conditioning than ever, this episode explores how to make an impact at basketball’s highest level. Connect with Felipe on Instagram: @eichbra and LinkedIn:@felipe-eichenberger | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Learn more about the National Basketball Strength and Conditioning Association (NBSCA), the Official Basketball Partner of the NSCA.

Hear from the 2023 NSCA Assistant College Coach of the Year, Gary Calcagno, from Oklahoma State University. In this episode, Calcagno shares highlights from a more than 30-year strength and conditioning career and how being resourceful as a once aspiring coach prepared him for lasting professional success with NSCA Coaching and Sport Science Program Manager, Eric McMahon. Calcagno also discusses his long history with the NSCA, recent areas of progress across the profession, and the role of quality leadership in managing a successful strength and conditioning program. You can reach Gary by email at gary.calcagno@okstate.edu | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

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