What's behind enduring success at the highest level of college athletics? Kate Smith, Head Strength and Conditioning Coach at the University of Michigan, shares insights from nearly 14 years of experience coaching multiple sports in a competitive collegiate environment. Smith emphasizes sustained excellence through adaptability, genuine curiosity, and openness to opportunities — even outside of athletics. Drawing on her private-sector experiences, she explains how diverse roles helped shape her flexible, athlete-centered philosophy. Smith candidly addresses current collegiate challenges, including navigating Name, Image, and Likeness (NIL) distractions and adjusting motivational strategies across team cultures and generations. As a Certified Performance and Sport Scientist® (CPSS®), Smith highlights how integrating data-driven insights helps her create a more effective training environment. This expertise uniquely positions her to bridge athletics with academics, deepening collaboration on campus-wide performance initiatives. Learn how to implement practical strategies for keeping athletes engaged amidst external pressures, leverage performance data meaningfully, and continually refresh your coaching approach. Connect with Kate via email at kannehay@umich.edu and on Instagram: @katehaycock | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

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The NSCA has ten committees, each of which was established by the Board of Directors to meet the needs of the NSCA. Learn more about how our committees serve Certification, Conferences, Diversity and Inclusion, Education, Finance, Membership, Nominations*, Research, State/Provincial Directors, and Women.

Learn, participate and network with colleagues at (location) while earning CEUs. Hosted by the state, provincial and regional directors, this local event brings cutting-edge research and application to your backyard.

Learn, participate and network with colleagues at (location) while earning CEUs. Hosted by the state, provincial and regional directors, this local event brings cutting-edge research and application to your backyard.

Learn, participate and network with colleagues at (location) while earning CEUs. Hosted by the state, provincial and regional directors, this local event brings cutting-edge research and application to your backyard.

As an educational non-profit, the NSCA is dedicated to advancing strength and conditioning knowledge by providing industry-leading certifications, research journals, career development services, networking opportunities, and continuing education. Our strength and conditioning certifications include the CSCS, NSCA-CPT, CPSS, CSPS, and the TSAC-F.

The National Strength and Conditioning Association (NSCA) is proud to announce the recipients of the organization’s 2025 Coach of the Year Awards

The steps on this page will help you select the right certification that fits your career goals.