Richard Howell, Head Strength and Conditioning Coach for the Indianapolis Colts National Football League (NFL) team, talks to the NSCA Coaching Program Manager, Eric McMahon, about his impressive 21 years with the organization. Topics under discussion include going from pre-medical to strength coach, building relationships with athletes and staff members, and how technology provides hard numbers for sport coaches to understand stress management. Connect with Richard through email: Richard.howell@colts.nfl.net | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Matt Frakes, Director of Sports Nutrition at Notre Dame Athletics, and Bryan Doo, former Head Strength and Conditioning Coach of the Boston Celtics National Basketball Association (NBA) team and owner of Optimal Fitness, join as guests with the NSCA Coaching and Sport Science Program Manager, Eric McMahon. Also returning is guest co-host Jon Jost, a 27-year veteran college strength and conditioning coach and the Team Sports Manager for Gatorade. This Gatorade Performance Partner Special Episode highlights the value of being an inclusive leader; the current level of support for diversity, equity, and inclusion (DEI) initiatives across the performance community; and how to foster inclusivity within your programs. Find Matt on Twitter: @SuperiorFrakes or Instagram: @superiorfrakes | Find Bryan on Twitter: @bdoo22 or Instagram: @bdoostrength | Find Jon via email: jonathan.jost@pepsico.com | Find Jon on Twitter/Instagram/Facebook: | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility. Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Make sure your voice is represented in the profession. Join an NSCA Professional Development Group (PDG) to influence the resources and decisions that impact your segment of the field

When William Kraemer first entered the field, strength and conditioning was, as he puts it, “primordial.” There were few standards, limited research, and little shared understanding. As one of the most influential figures in strength and conditioning, Kraemer recounts how the profession grew from humble beginnings into a science-driven discipline. That history still holds weight for coaches today. He explains why coaches are often drawn to new ideas, but progress comes from building on proven principles. Workout logs are central to his approach, and he notes how analyzing training over time can improve decision-making. He also emphasizes alignment across the performance ladder to support innovation and athlete development. As the Senior Advisor for Sports Performance and Sports Science at The Ohio State University, he shares his perspective on where the field is headed next. Apply his wisdom to stay grounded in solid principles, evaluate training with greater precision, and better serve your athletes. Reach out to Dr. Kraemer by email: Kraemer.44@osu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

Matt Wenning a renowned power lifter and strength and conditioning coach who has over 12,000 hours of experience as a Division I college strength coach in a variety of sports, including football, track and field, swimming, baseball, as well as United States Army Rangers, firefighters, triathletes, and general populations. Matt talks to the NSCA’s Head Strength and Conditioning Coach, Scott Caulfield. Matt’s discusses the obstacles he had to go through both academically (undergrad and grad school) and physically (powerlifting) to get where he is today.

Andy Stocks, Assistant Strength and Conditioning Coach at Augustana University and recently named NSCA Assistant Strength and Conditioning Coach of the Year, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about persevering as a young coach in a tough career field. Topics under discussion include how his weightlifting and powerlifting background help him program for student-athletes and what he envisions his future as a head coach might look like someday. Find Andy on Instagram: @stocksthestrengthcoach or @augiestrength and Twitter: @augiestrength | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

While a basic fitness assessment will always be a part of a comprehensive client assessment, there is an array of more sophisticated tests and measures that are available to the personal trainer today.

In this episode, we hear from Kerry Harbor, the Head Strength and Conditioning Coach at Winston-Salem State University, on his experience at the 2023 NSCA Coaches Conference. Coach Harbor shares with NSCA Coaching and Sport Science Program Manager, Eric McMahon, unique aspects of serving student-athletes at the National Collegiate Athletic Association (NCAA) Division II level. The discussion includes Coach Harbor’s early aspiration to become a physical therapist, to how a college football injury introduced him to the coaching profession. From teaching physical education classes to coaching in both high school and college, Coach Harbor reflects on recent growth and areas of opportunity in the strength and conditioning profession. As mentioned during the episode, you can learn more about the results from the 2022 NSCA Strength and Conditioning Salary Survey. Connect with Kerry on Instagram: @harborkerry or Twitter @CoachHarbor | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Ashley Jackson, Nicole Dabbss, and Kourtney Thomas have been very influential in each of their careers in the field of strength and conditioning and are a part of the executive council of the National Strength and Conditioning Associations (NSCA) Women’s Committee. They talk with NSCA Head Strength and Conditioning Coach, Scott Caulfield, about their journey in the field of strength and conditioning and how to teach and influence future coaches. Topics under discussion include: internships, experience, networking, mentorship, and current/ future roles of women in strength and conditioning.