New York, NY –Technogym, the leading producer of design and technology-driven wellness and fitness equipment and solutions, today announced a new strategic partnership with the National Strength and Conditioning Association (NSCA), the worldwide authority on strength and conditioning research and education.

Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

Chris Morris, Director or Performance Science at the University of Kentucky, talks to the NSCA Coaching Program Manager, Eric McMahon, about the importance of capturing athlete readiness through data and technology. Topics under discussion include Dr. Morris’s time as a University of Kentucky football player turned PhD student, how sports science is critical to understanding athlete’s capacities on a much deeper view, and developing interpersonal relationships with athletes to create trust and buy-in. Find Dr. Morris on Twitter: @CMorrisPhD | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

What does LTAD mean and how can parents get more involved with their child’s athletic development? Rick Howard provides an overview of youth development, important concepts to understand, ways to impact physical development, signs of overtraining, and further resources that are a great refresher for coaches and can be passed onto parents.

This article encompasses some of the necessary experience, education, certifications, and personal development needed to become a strength and conditioning coach.

This article in NSCA Coach examines whether athletic coaches, educators, and institutions are adequately prepared to support athletes through athletic retirement. Visit NSCA online to learn more on LTAD and coaching strategies.

Matt Krause, NSCA 2018 Professional Strength Coach of the Year and Director of Strength and Conditioning for the New York Yankees Major League Baseball (MLB) team, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about what he looks for in the hiring process, his path through strength and conditioning and the different jobs he had, and his involvement in the creation of the Registered Strength and Conditioning Coach (RSCC) program.

NSCA awards are governed by this following general criteria. Please visit the individual award's page for specific criteria.

The purpose of this article is to provide an introduction to contrast training, including how it is defined, what variables are utilized, and examples of how to use it in training.