Eleiko becomes an Official Sponsor and Performance Center Supplier and Announces the Eleiko Equipment Grant for Inner City School’s Weightlifting Clubs

Chicago, IL - Eleiko, the world leader in professional equipment for strength and conditioning, weightlifting, and powerlifting, is pleased to announce we are strengthening our relationship with The National Strength and Conditioning Association (NSCA) by becoming an official sponsor and performance center supplier and through the development of The Eleiko Equipment Grant through the National Strength and Conditioning Association Foundation (NSCAF) to supply youth weightlifting clubs with Eleiko equipment.

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Typically, a coach may follow a process in which they first identify the key performance indicators of their sport, determine the physical attributes that map back to them, and then distribute the development of those capacities over the allocated timeframe. Furthermore, effective training plans are based on a theoretical or biological basis for how we move and adapt to exercise stimuli, coupled with an understanding of how these are best sequenced, such that one stimulus and subsequent adaptation can potentiate the next. Thus, reverse or backward engineering, when appropriately converged with the plans of those devised around nutrition, conditioning, technical, and tactical training, for example, likely gives athletes the best chance of attaining their performance goals. The aim of this article is to describe the application of reverse engineering, exampling it within the context of developing an athlete who can demonstrate a high level of agility.

Discover salary trends and average earnings for strength and conditioning coaches and sport scientists in the 2025 NSCA Salary Survey. Get your free summary now.

Learn about the education and experience requirements for the Certified Performance and Sport Scientist certification. The NSCA's CPSS requirements allow for three different eligibility routes based on your level of post-secondary education.

From the 2022 NSCA’s Coaches Conference, Head of Combat Sports at the Star, Matt Crawley, discusses the importance of sleep in athletes, examines some high performance case studies involving sleep tracking, and provides sleep health resources for strength and conditioning coaches.

Todd Miller, PhD, CSCS, TSAC-F, FNSCA and professor at George Washington University discusses body composition measures and techniques and understanding body composition ranges and their effect on health and performance in this session from the NSCA's 2023 Personal Trainer's Conference.