Gatorade Team Sports Manager, Jon Jost, to share stories and lessons from an over four-decade collegiate coaching career. This Gatorade Performance Partner collaboration episode of the NSCA Coaching Podcast emphasizes the vital role of the strength and conditioning coach as a team builder, leadership developer, and master motivator for student-athletes. Coach Madden takes us on his journey from the early days of being a strength and conditioning coach to today, discussing some major influencers in the profession and training principles that support long-term career success in college athletics. Listen in and be better equipped to face the challenges we experience in our jobs as coaches. You can reach Coach Madden by email at jmaddog59@gmail.com| Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com.

The American College of Sports Medicine (ACSM) 63rd Annual Meeting was held in Boston, MA, May 31 – June 4, 2016. The number of TSAC presentations continued to increase, compared to the last few years, when the Federal Government sequester severely affected attendance.

Establishing a relationship and communicating with your clients in simplified terms that they can understand is a critical aspect of the training process. If you are not taking the time to do this, start now, and it will make the whole experience better for everyone involved.

This article discusses the impact and importance of resistance training with kids on their mental and physiological health and well-being.

This article in NSCA Coach shares exercise science comparisons between photobiomodulation therapy and cryotherapy. Visit us online to learn more on muscle recovery and red light therapy.

Female athletes in the United States have made great progress in sports since Title IX was enacted in 1972. Despite the progress they have made, female athletes have yet to gain full recognition for their athleticism and their achievements. The purpose of this article is to break down the stigma female athletes have received over the years and shine light on the differences that make female athletes a reward to train.

Athletes have sought out intermittent fasting as a strategy to optimize performance. However, it is important to critically evaluate the research available in order to establish specific recommendations and determine if intermittent fasting is safe or effective.

This article discusses how personal trainers can utilize the strength zone training system in order to develop true full range of motion strength, and thus help clients perform better and further reduce injury risk.

The initial interview is the starting point for the client-trainer relationship and sets the tone for the emotional connection and the development of trust and value for a long-lasting professional relationship.

This article takes a closer look at training strength and stiffness in connective tissues.