In this episode with Associate Head Coach of Athletic Performance, Anna Craig, you will learn how “Annual Strategic Planning” improves the professionalism and unity of the University of Texas (UT) Olympic Strength and Conditioning Department. Craig shares her coaching philosophy and talks about the role of mentors during her tenure at UT with NSCA Coaching and Sport Science Program Manager, Eric McMahon. This episode stresses the importance of building autonomy in student-athletes and having humility to effectively manage staff dynamics within collegiate strength and conditioning. Learn about how Craig’s off-campus work, coaching in the private sector, allows her to grow professionally. Tune in for some useful tips on staff and facility management. Connect with Anna on Instagram at: @annaecraig or by email at: anna.craig@utexas.edu| Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

How much of the athlete data you collect changes what you do next? Conor Cantwell, Associate Director for Sports Performance at William & Mary, explains how he chooses assessments based on the physical qualities athletes need and available resources. That includes accommodating sport coaches’ testing preferences while still getting data he can use to guide training. Drawing on Irish rugby experience, he discusses the big “S,” little “c” debate about balancing strength with conditioning. He explains how heart rate data helps him decide how much conditioning athletes need and considers how to keep players fit when playing time is limited. Cantwell discusses his PhD research into how submaximal tests can track fitness during the season without an all-out effort. He also explains how to match recovery strategies to the season. Hear how to use assessments to guide your programming and help athletes understand the choices behind their training and recovery.

The NSCA Foundation (NSCAF) awards hundreds of thousands in research grant dollars each year to outstanding individuals within the strength and conditioning community. The NSCAF is one of the few foundations that fund research for master’s degree students and across all levels of education and experience up to senior investigators, as well as one of the few sources that funds work in the strength and conditioning field

This article explores what a facility-level culture may look like, identifies some of the expected benefits of purposely developing that culture, and discusses some misalignment between what coaches say they want the culture to feel like and the message the athletes are likely to receive.

Are you interested in pursuing a career in strength and conditioning research? Chad Kerksick, Assistant Professor of Exercise Science at the University of New Mexico, provides insight into some of the advantages and disadvantages of a career in academia. Kerksick talks about how to choose a path, and the different types of academic jobs available today.

Andrea Hayden, Assistant Strength and Conditioning Coach for the Minnesota Twins Major League Baseball (MLB) team, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about being great at your craft. Topics of discussion include how to train athletes in a sport you have never played and creating great career opportunities through education and networking. Find Andrea through Email: andreahayden@twinsbaseball.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Meet the 2026 NSCA Career Awards recipients and learn about their leadership, service, and contributions, which will be honored at the NSCA National Conference.

NSCA Member Spotlight: Meredith Butulis shares how the CSCS helped bridge physical therapy, strength and conditioning, and athletic confidence. Read her story.

Tom Williams’ journey to Head of Performance and Sport Science for Major League Soccer (MLS) powerhouse, the Los Angeles (LA) Galaxy, began at a crossroads: pursue traditional coaching or medical pathways. As a soccer “Swiss Army knife,” he embraced early sport science alongside coaching, building a career defined by collaboration and innovation. At the Galaxy, Williams is part of a web of support that uses rich data storytelling tailored to stakeholders and players, guiding decisions and infusing value in every encounter. This system drives their three key pillars: winning championships — including their recent record-breaking sixth MLS Cup — developing a robust academy pipeline, and leading innovation. In MLS’s “cultural melting pot,” Williams balances diverse backgrounds and short-term demands like fixture congestion while employing sustainable long-term strategies. With a unique full-time cognitive department and creative approaches like dodgeball warm-ups, he combines trust and ingenuity to elevate performance and presents a blueprint for those exploring emerging sport science. Reach out to Tom on LinkedIn: @tom-williams and X/Twitter: @Williams26Tom | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Did you know MLS has a newly mandated Certified Performance and Sport Scientist® (CPSS®) role? Engage with NSCA’s Pro Sport Partner, the Professional Soccer Performance Association (PSPA), on social media to learn more: Instagram: @pspa_performance X/Twitter: @PSPA_perform LinkedIn: @professional-soccer-performance-association

Tex McQuilkin, Director of Training and Education at Power Athlete talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about Coach McQuilkin’s work at power athlete, his athletic background, and his start into Strength and Conditioning. Topics under discussion include: Power Athletes education program, Coach McQuilkin’s experiences working with athletes, his GA position,