Expectations for strength and conditioning coaches now extend far beyond the weight room. Athletes and sport coaches demand better data, deeper insight, and stronger performance. Faith Brown, Associate Director of Strength and Conditioning at George Mason University, supports women’s basketball and volleyball while collaborating with the Patriot Performance Lab. Brown describes balancing teams, testing, and athlete monitoring as a “circus act.” At the heart of her coaching is one goal: be the coach she wishes she had as a college track athlete. She demonstrates ways strength and conditioning coaches can contribute as scientists, creating impact and value outside the weight room walls. Brown shares how GPS, heart rate monitoring, and force plates support workload monitoring. However, she believes that technology should only be used when it answers a real question. Learn how to turn data into better training decisions, translate sport science so sport coaches buy in, and reach out to other coaches to refine your program. Connect with Faith on Instagram: @faithsabrown, LinkedIn: @faith-brown, or by email: fbrown20@gmu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs From the Episode: Explore NSCA’s Essentials of Sport Science, a foundational text defining the field and the role of sport scientists in high-performance environments. It also supports preparation for the Certified Performance and Sport Scientist® (CPSS®) certification exam.

Meet the 2026 NSCA Peer & Special Recognition Awards recipients, who will be recognized for excellence across the profession at the NSCA National Conference.

The purpose of this article is to bring awareness and provide an overview of emerging areas within strength and conditioning and sport science.

Kevin Neeld, Head Performance Coach of the Boston Bruins National Hockey League (NHL) team, joins the NSCA Coaching Podcast to share about strength and conditioning practices in the NHL. Neeld connects with NSCA Coaching and Sport Science Program Manager, Eric McMahon, on his path to working in professional hockey, the involvement of strength and conditioning at the annual NHL Draft Combine, and the partnership between the Strength and Conditioning Association of Professional Hockey (SCAPH) and the NSCA. The discussion includes perspectives for aspiring coaches about working in professional hockey, on-ice and off-ice training, and the recent growth of performance staffs. Connect with Kevin on Instagram: @kevinneeld or Twitter: @KevinNeeld| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

For many coaches, there comes a point when coaching can become less about proving yourself and more about serving others. Loren Landow, Director of Football Performance at the University of Notre Dame, shares how that shift informs his approach to training, hiring, and leading in elite football. Landow distinguishes workouts from training; every block has a targeted goal, and every off-season is a chance to build brotherhood, uphold standards, and compete in everything they do. Landow also reflects on his path from cardiopulmonary rehabilitation to the private sector, the National Football League (NFL), and the University of Notre Dame. For him, when you can “weather the storm,” no career step is wasted. On the technical side, he argues that movement is his largest key performance indicator (KPI). Landow explains that deceleration is trainable, and athletes need movement literacy before reactive work. Listen to help solidify your standards, coach movement with intent, and adapt a service-first lens to last in the profession. Connect with Loren on Instagram: @lorenlandow or by email: LLandow@nd.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Join the NSCA Football Special Interest Group (SIG) on LinkedIn to connect with other coaches and stay current on football strength and conditioning best practices.

Lance Walker, Global Director of Performance at Michael Johnson Performance (MJP), talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about being unselfish in your work, developing your people skills in order to be a better coach, and mapping out your professional path.

Connect with a young researcher and coach on exploring strength and power topics within elite sport, including a deep dive into velocity-based training. This episode features Dr. Jonathon Weakley, of Australian Catholic University and Leeds Beckett University, discussing his path from growing up in New Zealand, working and studying in the United Kingdom, and performing coaching-centric research with athletes in Australia. Listen in as “Jono” connects with Eric McMahon, the NSCA Coaching and Sport Science Program Manager, on uses of weight room technology, providing appropriate coaching feedback to support athletic performance, and the global strength and conditioning and sport science landscape. This episode mentions the following research papers from NSCA journals: Weakley, J, Mann, B, Banyard, H, McLaren, S, Scott, T, and Garcia-Ramos, A. Velocity-Based Training: From Theory to Application, Strength and Conditioning Journal (43)4: 31-49, 2021 Weakley, J, Wilson, K, Till, K, Banyard, H, Dyson, J, Phibbs, P, Read, D, and Jones, B. Show Me, Tell Me, Encourage Me: The Effect of Different Forms of Feedback on Resistance Training Performance, Journal of Strength and Conditioning Research 34(11), 3157-3163, 2020 Find Jon on Twitter: @JonathonWeakle1 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The NSCA Impact Award is given to an individual who is mid-career or later that has made significant contributions that have impacted a segment of the overall field of strength and conditioning.