Gatorade Team Sports Manager, Jon Jost, to share stories and lessons from an over four-decade collegiate coaching career. This Gatorade Performance Partner collaboration episode of the NSCA Coaching Podcast emphasizes the vital role of the strength and conditioning coach as a team builder, leadership developer, and master motivator for student-athletes. Coach Madden takes us on his journey from the early days of being a strength and conditioning coach to today, discussing some major influencers in the profession and training principles that support long-term career success in college athletics. Listen in and be better equipped to face the challenges we experience in our jobs as coaches. You can reach Coach Madden by email at jmaddog59@gmail.com| Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com.

Want to break into tactical strength and conditioning? Start by understanding the physical and stress demands of tactical work. Whitney Tramel explains what coaches need to know before stepping into this space. Drawing on her experience across military, police, and fire settings, she outlines the training qualities tactical professionals need to stay ready. She also discusses the growing focus on “holistic health.” In her view, that means looking at the whole individual and supporting longevity across a demanding career. As Tactical Program Manager at the National Strength and Conditioning Association (NSCA) and a PhD candidate studying stress physiology, Tramel connects research with the realities of tactical coaching. She also addresses a side many coaches are not ready for: tactical athletes often trust their strength coach with conversations that reach far beyond training. Learn what the role requires, what coaches often miss, and how to enter the tactical field with clarity. Reach out to Whitney by email: whitney.tramel@nsca.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Looking to enter the tactical space or keep growing in it? Explore the Tactical Strength and Conditioning Facilitator® (TSAC-F®) certification and join us at 2026 NSCA Tactical Annual Training in Orlando this August 17 – 20.

Hear from Cristi Bartlett, Assistant Athletic Director and Director of Olympic Strength and Conditioning at North Carolina State University, about her path through the professional ranks from student to department head. Bartlett talks to NSCA Coaching and Sport Science Program Manager, Eric McMahon, about making moves in the field, seeking opportunities for growth, the current state of strength and conditioning coach salaries, and other areas that can be improved in the profession. Connect with Cristi on Instagram: @bartlettc42| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Molly Galbraith, Woman-in-Charge at Girls Gone Strong, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the history of bringing Girls Gone Strong to fruition and filling the void of fitness information geared towards women. Topics under discussion include getting involved with the fitness industry and the NSCA, how to better coach women in a fitness setting, and creating educational content to support those who want to learn more. Find Molly on Instagram: @themollygalbraith or @thegirlsgonestrong

Brianna Battles believes athleticism does not end when motherhood begins. Frustrated by the lack of resources and support for pregnant and postpartum athletes, she founded Everyday Battles to bridge the gap. Now, she empowers everyone from Ultimate Fighting Championship (UFC) fighters and Olympians to hobbyists to challenge their perceived fragility, navigate body and identity changes, and pursue a lifetime of athleticism. Battles notes how strength and conditioning coaches are uniquely poised to influence communities and train general populations using a top-down coaching philosophy. Conducting needs analyses, she focuses on their athletic history, predispositions, and how they manage breathing, pressure, and tension during movement. By reverse-engineering a proactive return to performance, she helps clients overcome social media glorification and fearmongering to design an athlete-mom life that serves them. Battles discusses tapping into the “athlete brain” that craves routine and buy-in. Her advice? Get curious, practice brave, and embrace entrepreneurship as another form of progressive overload. Connect with Brianna on Instagram: @brianna.battles and @pregnant.postpartum.athlete or by email at: brianna@briannabattles.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs This episode discusses new CASCE field experience requirements that dictate a minimum of two substantially different work experiences. Learn more about CASCE accreditation at NSCA.com/CASCE.

Allen Hedrick provides a detailed introduction to launching a successful career as a strength and conditioning coach. If you're looking to become a strength coach, or are interested in learning more about this competitive yet fulfilling career, read this article. From obtaining the right degree(s) to providing appropriate references, Coach Hedrick's words provide insight into building a long-lasting strength and conditioning career.

This article highlights some of the benefits, components, and training methods involved with time-efficient training.

Thrown into the fire — that is how Jeanne Rankin learned, and it’s how she’s developing her athletes and interns at Coastal Carolina University. Rankin reveals how trust is what drives buy-in, performance, and success; without it, even the best program is just a piece of paper. She breaks down some of strength and conditioning’s toughest realities — long hours, relentless demands, and work-life challenges — which require strategic approaches across career stages. A process-oriented coach, Rankin shares practical strategies for setting boundaries, maximizing efficiency, and avoiding burnout when 70-hr workweeks are common. She also delivers real-world insights on career longevity, professional growth, and adapting to an evolving industry. With salary conversations, career sustainability, and the future of collegiate strength and conditioning on the table, Rankin brings an unfiltered, solutions-driven perspective. Whether you are just starting out or an experienced professional, this episode delivers straight talk on what it takes to succeed long-term. Connect with Jeanne on Instagram: @thegingerguns or by email at: jrankin@coastal.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Check out the 2022 NSCA Salary Survey discussed in this episode and watch for 2025 NSCA Salary Survey results coming soon. Additionally, find actionable strategies to support a raise request in the NSCA’s new article, “How to Ask for a Raise in Strength & Conditioning.” Read the NSCA’s proposal to the United States Bureau of Labor Statistics (BLS) to recognize “strength and conditioning coach” as a detailed occupation in their classification system.

Do you fear public speaking? It may seem counterintuitive for coaches who command the weight room every day, but it’s more common than you’d think. On the floor with your athletes, you’re in your element, but shifting audiences to administrators can have you second-guessing. Honing your communication and public speaking skills shouldn’t be saved until you’re eyeing a promotion — Coaching & Presentation Skills Coach Jenny Rearick advises getting in as many early reps as possible. Combining her experience as a collegiate athlete, strength and conditioning coach, and corporate marketer, Jenny founded Fit to Speak to empower fitness professionals in the “sport” of public speaking. Discover concrete strategies like the BLUF method to make sure your key message is heard. Learn how to seek out low-risk scenarios that can transform your speaking skills from just getting by to getting ahead. Plus, don’t miss her simple mindset shift to ease pre-presentation nerves. Connect with Jenny on Instagram at: @fit_to_speak or online at: fit-to-speak.com | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Check out Jenny’s episodes in the new NSCA Presenter Playbook series on NSCA TV. Ready to take the big stage? Apply online to speak at a 2025 NSCA event before the May 15 deadline. BONUS: Answer Bryan Mann’s “call to arms!” Get involved locally and give back to your strength and conditioning community at NSCA.com/Volunteer

Take a deep dive into force plate research and trends with “Force Plate Coach”, Dr. John McMahon from the University of Salford in England. In this episode, John discusses his path from Royal Marine Commando into strength and conditioning and biomechanics teaching and research. Listen in as John connects with NSCA Coaching and Sport Science Program Manager, Eric McMahon, on the past, present, and future of force plates in sport and the ways we can improve our testing and evaluation of athletes. This episode mentions the following paper from NSCA’s Strength and Conditioning Journal: McMahon, JJ, Suchomel, TJ; Lake, JP, and Comfort, P. Understanding the Key Phases of the Countermovement Jump Force-Time Curve, Strength and Conditioning Journal 40(4): 96-106, 2018 Find John on Instagram: @forceplatecoach, on Twitter: @ForcePlateCoach, and on YouTube: @ForcePlateCoach| Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs