The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility. Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Make sure your voice is represented in the profession. Join an NSCA Professional Development Group (PDG) to influence the resources and decisions that impact your segment of the field

Jason Loscalzo, Head Strength and Conditioning Coach for the Chicago Bears National Football League (NFL) team, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his journey from a college to NFL strength and conditioning coach. Topics under discussion include networking, diversifying your portfolio, and coaching philosophy. Find Jason Loscalzo on Twitter: @jason_loscalzo| Find Scott on Instagram: @coachcaulfield

This NSCA Coach article offers a brief description on the various methods for setting resistance training loads. Visit NSCA online to read more on strength training and program development.

Robert Panariello, Chief Clinical Officer with Professional Physical Therapy and the Professional Athletic Performance Center, talks to the National Strength and Conditioning Association (NSCA) Head Strength and Conditioning Coach, Scott Caulfield, about education in the field, being a well-rounded coach to excel or compliment your career, and key things to remember in the strength and conditioning field.

Lindsey Kirschman sees her non-traditional educational background as her greatest asset, not a detriment. She still considers herself a teacher — just differently — as the Director of Sports Performance for University of Utah women’s basketball. Coming from a family of educators, Kirschman initially studied forestry and range science before pursuing strength and conditioning. Kirschman explains how her teaching experience provided a firm foundation for optimizing learning and creating a positive environment. Her approach promotes skill transfer from the weight room to sport and beyond, using exercises like sled pushes as analogies for life lessons about resilience. A former track athlete, Kirschman underscores that while the finish line is the same, every athlete’s starting point is unique. Kirschman also discusses culture building through her “GOAT Award” and the challenges of transitioning from a generalist to a specialist. She encourages aspiring professionals to reframe their mindset and fully engage with their working environment. Connect with Lindsey by email: lindsey.kirschman@utah.edu and Instagram: @authentically_strong | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Get involved with the NSCA! Don’t miss your chance to give back and fast-track your growth with volunteer roles. Many applications close December 15 — apply now at NSCA.com/Volunteer.

Dr. Sara Erdner, author of “Dear Coach: What I Wish I Could Have Told You, Letters from Your Athletes,” talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the coach-athlete relationship. Topics under discussion include coaching education, giving athletes a platform to be heard, and what truly builds mental toughness and resiliency. Find Dr. Erdner on Twitter: @doc_serdner | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This NSCA Coach article examines strength and conditioning strategies for collegiate distance runners to build performance for outdoor competition. Visit NSCA online to read about sport science.

This article aims to provide a good understanding of sleep health and the way it affects high performance populations.

Molly Galbraith, Woman-in-Charge at Girls Gone Strong, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about the history of bringing Girls Gone Strong to fruition and filling the void of fitness information geared towards women. Topics under discussion include getting involved with the fitness industry and the NSCA, how to better coach women in a fitness setting, and creating educational content to support those who want to learn more. Find Molly on Instagram: @themollygalbraith or @thegirlsgonestrong

How do you build a sustainable high-performance culture despite yearly assistant coach rotations and demanding schedules? Alice Read, Assistant Athletic Director for Sport Performance at Vassar College, shares expertise from managing 29 teams and 600 student-athletes while continuously "riding the rollercoaster" of Division III scheduling. Read explores strategies for maintaining program continuity, including matching assistant coaches to sports based on strengths and growth areas. She emphasizes advocating for daily staff lifts to test and refine programs firsthand. In a full-circle moment, Read, once an NSCA Foundation Assistantship Recipient, now serves on the committee awarding these opportunities, demonstrating the value of early professional involvement. She also discusses collaborative problem solving within the Liberty League Strength and Conditioning Committee and explains how the College Coaches Professional Development Group (PDG) provided boots-on-the-ground guidance for the 2024 NSCA Strategic Plan. Tune in for actionable insights on mentorship, collaboration, and longevity in collegiate strength and conditioning. Connect with Alice via email at aread@vassar.edu and on Instagram: @ajpr3 and @vassar_strong | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs