Is Athlete “Buy-In” All that it is Cracked up To Be? An Analysis of Strength and Conditioning Coach Talk Discourse

by Brian T. Gearity, PhD, ATC, CSCS,*D, FNSCA and Clayton Kuklick, MA, PhD, CSCS
NSCA Coach August 2018

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Learn about a framework for analyzing how knowledge is created through “coach talk discourses,” and how those discourses guide coaches’ thoughts, feelings, and practices. This article critiques the coach talk discourse of “buy-in” in order to provide strength and conditioning coaches with other ways to think about and understand coaching.

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This article originally appeared in NSCA Coach, a quarterly publication for NSCA Members that provides valuable takeaways for every level of strength and conditioning coach. You can find scientifically based articles specific to a wide variety of your athletes’ needs with Nutrition, Programming, and Youth columns. Read more articles from NSCA Coach »

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Brian T. Gearity, PhD, ATC, CSCS,*D, FNSCA

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Brian Gearity is the Director of the Master of Arts degree in Sport Coaching at the University of Denver. He was an Assistant Professor in Sport Coach...

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Clayton Kuklick, MA, PhD, CSCS

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Clayton Kuklick, PhD, is a Clinical Assistant Professor in the Master of Arts in Sport Coaching program in the Graduate School of Professional Psychol...

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