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Notice: The NSCA website is scheduled to undergo system maintenance from 12:00 AM - 2:30 AM EST. During this time, there may be short service interruptions across the site and some parts of the site may not be accessible. We apologize for any inconvenience while we work to improve the website experience and security.

Is Athlete “Buy-In” All that it is Cracked up To Be? An Analysis of Strength and Conditioning Coach Talk Discourse

by Brian T. Gearity, PhD, ATC, CSCS,*D, FNSCA and Clayton Kuklick, MA, PhD, CSCS
NSCA Coach August 2018

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Learn about a framework for analyzing how knowledge is created through “coach talk discourses,” and how those discourses guide coaches’ thoughts, feelings, and practices. This article critiques the coach talk discourse of “buy-in” in order to provide strength and conditioning coaches with other ways to think about and understand coaching.

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This article originally appeared in NSCA Coach, a quarterly publication for NSCA Members that provides valuable takeaways for every level of strength and conditioning coach. You can find scientifically based articles specific to a wide variety of your athletes’ needs with Nutrition, Programming, and Youth columns. Read more articles from NSCA Coach »

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Brian T. Gearity, PhD, ATC, CSCS,*D, FNSCA

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Dr. Brian Gearity CSCS, FNSCA, ATC is Director and Professor of the Master of Arts in Sport Coaching program and the Graduate Certificate in Strength ...

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Clayton Kuklick, MA, PhD, CSCS

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Clayton Kuklick, PhD, is a Clinical Assistant Professor in the Master of Arts in Sport Coaching program in the Graduate School of Professional Psychol ...

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