by Scott Caulfield and Joe Kenn
Coaching Podcast October 2018
Joe Kenn, Head Strength and Conditioning Coach for the Carolina Panthers, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, abo...
“I just love being in the weight room. It’s just a good place.” 15:47
“The best readiness app you have is yourself—building a strong enough relationship with that player that they will be honest with you.” 17:35
“You have to do right by the athlete, regardless of what the model looks like.” 23:38
“You’ve got to know your role and you’ve got to manage your expectations.” 26:38
“How much simpler can I make it for this athlete so that all they have to do is get out there and go?” 33:30
“The comfortable choice isn’t necessarily the best choice.” 50:24
“I enjoy the process, I enjoy the work. It’s not a grind for me, I love being in here.” 1:04:32
Reporting Errors: To report errors in a podcast episode requiring correction or clarification, email the editor at email@example.com or write to NSCA, attn: Publications Dept., 1885 Bob Johnson Dr., Colorado Springs, CO 80906. Your letter should be clearly marked as a letter of complaint. Please (a) identify in writing the precise factual errors in the published podcast episode (every false, factual assertion allegedly contained therein), (b) explain with specificity what the true facts are, and (c) include your full name and contact information.
This NSCA's coaching podcast, episode 40.
best readiness app you have is yourself, a strong enoughrelationship with a player he'll be honest with you, because for the mostpart, strength coach doesn't control playing time, controlscholarships, doesn't control money."
is the NSCA's coaching podcast, we talk to strength andconditioning coaches what you really need to know probablydidn't learn in school. strength and conditioning, and then everything else.
to the NSCA coaching podcast. Scott Caulfield. today to introduce my next guest. is a longtime NSCA coach and themost decorated strength conditioning coach in NSCA history, the only winner of the College and Professional and Conditioning Coach of the Year Award. Kenn, strength and conditioning coach the Carolina Panthers. welcome to the show.
Scott. you having me, and hopefully we havesome fun today.
we finally got you in here, because after I all thosepodcasts done in Charlotte, didn't want the social media world cracking down on me. had to give me a little chirp on social media.
all busy people. don't understand how busy you are.you're down the street, there's a lot of people I respect that are within a drive's away, I see them maybe once every six months. a tough deal, but luckily, today, we got hooked up, we'll see what we got.
crazy. we're here in Indianapolis at the NFL Combine, so a big NFL award dinner last night, we snuck out some time, so we'reto get you in here. I mean, you've done a little bit of every thingthis profession over your 20 plus years. been multiple statedirector for NSCA. don't you talk a little bit, I guess, where youfirst got introduced to the NSCA, where career even first started?
I think like anybody else-- at a certain point in their livesgoing to figure out their window. people find it out earlier in life,some people find it out later. have two sons. youngest is pretty much dialed exactly what he wanted in his second year, year of college. going in, he knew he was going follow a coaching career.
oldest is traveling a different path, it took him a little bit longer to find out he's more trade. better with his hands and doing things I have no skills in. he's gone back to school to learn a trade. he's like, oh, I wish I would done this five years ago when leftschool the first time. I'm like, hey, at least you found your spot. people never find it. I think for me, the-- you want to call it a bug, the weight lifting bug happened in high school. were one of the very first teams organized strength training. high school coach was very much ahead of the curve. back then-- the game has changed. game isa lot more athletic. the game of football back then-- think strength had more value, because there wasn't as much wasn't as much two-gap get defense. zone blocking came into play, waspretty much mano a mano, one guy lined up another. then,you couldn't use your hands extension an offensive lineman yet.
strength training was important. for someone with marginal athletic ability-- oh, I was a very good football player. a very good football player and not a very good athlete. me, itwas definitely something needed to excel and succeed as an athlete inhigh school. it's probably the biggest reason I was able to put myself in a position get a college scholarship. I always attribute my high school coaches the organization of thestrength program give me an opportunity to better myself as an athleteteach you discipline about showing up on time and things youdon't really realize. else, when you hear back from formerplayers-- coach, I didn't know what you were trying to do, now Iget it. sometimes you didn't even know were trying to do until you start about it, like, well, man, just think if I did that. I really didn'tknow what I was doing, now I know what I'm doing, and I could havedone that? much more of an impact you might have had on somebody? there's a lot you can learn from being in the weight room,so than just lifting weights and trying be a better athlete.
I pretty much knew when I was which would have been my redshirt sophomore year college, I was going to be a strength coach.had a really good coach at the time, Joey Bullock at Wake. been hurt most of my career at that point in time. had two major knee surgeries. I spent almost my whole entire three years of college football the weight room rehabbing. think I played five games in three years I was finally healthy enough make an impact on the field.
it was time to choose a major. just felt myself just spending more and more time in there, I enjoyed it. call it the grind. don'tlike to call it the grind, because I enjoy it. enjoy training. enjoy going inthe weight room. enjoy watching other people lift. mean, I enjoy that more than I like watching sports, sports.
it was time to choose a major, at that point in time, Wake Forestreally changing some things up a lot of their departments. they had actually removed physical education their list of majors thatthey offered out to school replaced it with health and sports science.physical education major would led you to a teaching option,you wind up being a PE teacher. this was a little bit different.the name was cool. health and sports science, man. sounds pretty cool.
what we first learned right away is, wasn't PE anymore, which a lot athletes after me on the football team were like, oh-- said, look, man.isn't PE. is some real stuff.
going to be taking anatomy and physiology.
next thing you know, they F'd out that semester, they're changing their major, they're not repeating classes. I was always a prettydecent student. dad made sure of that. so from there, I started spending more time the weight room now and studying stuff. backthen, I mean, I'm not going to lie to you, man. Most of the things studied was muscle and fitness.
then through my mom-- knew a woman, and I wish I could remember the guy's name. I think he wound up with one of the exploding and one the big personal training studios in New York. be amazing. would love to remember this guy's name. my mom cut his-- relationship with hair. was a hair dresser, and I wanted to be a strength coach. she said, I think we need you introduce youto this guy.
me and my dad go into the city. from Long Island, and so wewere going to New York City. this gentleman is personal training people-- hear a lot of these stories from New York. start training people out of their lofts. they had a Bowflex and some dumbbells,they just start working with people. he was actually the one that recommended me join the NSCA.
again, to this day, it bothers me I don't remember this gentleman's name, I don't know if it was-- I don't want to saythis out-- say it out loud and somebody will that's not. don'tknow if it was Equinox. of these major things. know he was on the ground floor of it New York City's personal training scene.
in 1986, I joined the NSCA with two years left of college. what does that put me at? member or something like that? was my 30thyear of coaching. think I've entered my 30th year of coaching. I wasstill a student at Wake when I became an NSCA student that's when I started getting the NSCA journals.
and you were just talking about how media is kind of-- take it for what it's worth try not to get into battles. say a few things here and there, we always have fun about, when you write, we need authors, and I'm like-- back then, there was no references.was a pure coaching journal. I know now the NSCA has tha tonline coaching.
I just felt like-- I'll continue to feel like this. understand everybody is reading different stuff, but like to just know somebody else's opinion on how doing something on their floor with no ancillary or--the science-- just want to know what you're doing on the floor, how you your program, what's your split, what made you choose sets and rep pattern, do you follow Prilepin's chart, are a standard three sets guy.
don't need to necessarily know where it all came from. my job tofind out. always tell people, when you read anything for me, you read anything from Louie Simmons, you read anything from Scott Caulfield or Ronnie McKeefery anybody-- read between the lines, that'swhere you're going to have find your true information. mean, as muchas we can put something down on paper, always going to miss something, there's just so much you can talk about. there'sonly so much you can put on paper.
I always know there's something missing, that's my job, to find that. don't need you to list where you got it. you write something like--is it, French contrast training, if I don't know it, need to look that up.
find that information somewhere else, you're not going to go down the reference list majority of the time to look up all those references.out to the author and say, I want to talk to you more.
that's where I think there's more value. again, I knowpeople get on me, especially more science-oriented guy, when I say stuff like, the researcher. used to say that a while back. kind of got off that. I am. coach is. day you're in there, you're 30, 40, 50, 60, sometimes up to 100 athletes, if you're a multi-sport college strength researching every day what works and what doesn't. because we don't have enough time toput it on paper to get somebody to back it with some type of algorithmtest, it doesn't count.
that's why I talked to Loren Landow about this. talked to Ian Jeffreys about this. I think some people have talked about-- they start talking about evidence-based and stuff like that, when is athlete feedback going to count? a guy comes in and says, coach, this what I'm feeling, this is the benefit I got from this, what I don't think Igot from that, that's research. counts. I think when you live on the floor like we do, that matters.
that was a good exposure to me, most of the articles in thatera just strength coaches writing about their programs. now youstart to learn about programming.
I finished college. not going to be an NFL player, I was considered an NFL medical reject, and I was OK. knew there was probably a shot at that. I know I wanted to coach. you've got to look for a job.married. I've got a lot of things going on.
for us, a friend of mine who was a GA at Wake a headfootball job at a prep school he had played at in Florida, Pinecrest Prep.they were looking for football coaches, also married couples towork the dorms as a dorm supervisor. I would have no teaching responsibilities. fortunately for me, a job opened up right all thiswas going down, and my first job at Pinecrest Prep in 1989.
it was a little nerve-wracking, here you are. put allyour rocks and stones in one basket. now I'm going down there, drivingdown to coach spring and you're thinking, OK, man, you tobe a coach. happens if you can't coach? a little anxiety now.set yourself up for, hey, man, I'm going to be a coach, this iswhat I want.
I go out there the first day of spring ball, I had to coach on thefield, also, and it worked. mean, my style and my approach-- a little rough around the edges the type of student athlete that we had atPinecrest, definitely, those kids listened. bought into what I wastrying to teach them how we were going to get things done. worked extremely hard. always be grateful to Keith for giving me a shot.
that took off from there. knew I didn't want to coach on the grass. knew. had studied enough of watching the coaches that I respected coached me at Wake to realize that there was just about coaching a sport that I didn't necessarily to get involved with.
you know at that time that there a thing as a strength andconditioning coach?
that had just started. guy was a full time strength and conditioning coach. was no slash-- was about 1984, so '79 waswhen the NCSA, I believe, started. so the strength and conditioning coaches on a whole just starting to find their way.
Huegli was actually the first strength coach Wake Forest. he went to UW. don't know if there was somewhere in between Rick. my strength coach, Joey Bullock, went to school there. it was a little different back then. background was-- they hired him. was managing a Nautilus Fitness Center a small town in North Carolina.thing you know, he's the head strength coach at Wake Foresthe was there 10-plus years, pretty close, in that area, before he moved on.
I did And that's when I was like, wait, man, can coach and don't have to coach ball? at first, you're thinking, all right, justgoing to be a ball coach. And go to a place like Wake Forest its academic background, you you're going to do something in businesssomething like that. then you wind up taking a couple of those courses realizing, yeah, I don't really want to do this.
yeah, I knew. I just loved being in the weight room. just agood place, and I think it's cool. it got to the point where the preparation-- because then, no one understood the yearly plan training yet. just like, hey, we'll do all this. then in season,you kind of-- I trained a lot during the season, I was making stuffup. were just trying to figure out the best way to do it. that was a disappointment.
I still think, as well as we've improved as professionals in-season training, there's still-- length of the season, the fact the violence of some sports, and the competitiveness other sports, and the travel ofother sports, I think people doing a great job of what I would progressively retaining and sometimes even exceeding things theseason, because it is the longest of uninterrupted training you have,of calendar. level you're at, the in-season one time you've got them. like, I want to go to a ballgame. get four more weeks with them. want to go to the playoffs. get this many more weeks with them.
you can't look at it from-- the sparkle, well, we just need to maintain. cannot maintain that long. you go into that thought process early in the season, you're going to almost into effectivede-training, because then you reducing volumes, because you think,we're going longer. got to play that game of a lot of evaluation your eyes as a coach. this day and age, utilizing GPS technologies and just readiness things of-- it's a question here orhowever you want to do it. talk.
thinking-- and I believe this-- best readiness app you have is yourself, a strong enough relationship with a player he'll behonest with you, because for the most part, strength coach doesn' control playing time, control scholarships, doesn't control money.a different role, so there's different way an athlete's going to respondto you, possibly a coach who's dictating time and/or the fact ifhe remains on scholarship not.
a lot of the times, you're spending more time those guys than some of the sport coaches.
lot of times. mean, the college guys for sure. even with some of the new rules-- mean, college strength and conditioning coaches haven't there for 19 years and then watching, now more, with the way recruiting's changed. starting to get compensated. still think we can't be satisfied because of the role in. should continue to strive to look at coordinators what they're doing and how they fit in.
I would say this even if I was looking go back to college if that ever if I ever needed to. coaches continue to talk about how strength coach is the most important hire, yet want to-- don't want to say nickel and dime anymore, the money istremendously improved since I but then reward them if they're most important hire.
I think there are several coaches-- in particular, I know, are pretty with the coordinators make at their universities. I look at it from,OK, we're doing such a great job. are understanding that this position has value. even if I'm making more money than I've ever in my life, and I'm the 11th paid assistant coach, am I the most important?
in the end, don't let anyone tell you not about money. I'm not telling you to chase money. don't believe it. I think comes to you through your efforts through your commitment to your programming to your team and to how much you care. if that's thecase, and you're to continue to promote that, have to continue to see these positions climb.
think in some ways, there's things now that USA Today posts everybody's salaries. sure individually, some guys may not like that. don't know if I would like to. it helps to see the growth. like I said, look at the strength coaches' salaries, look at the assistant coaches'salaries the same newspaper, and these coordinators are still some of these strength coaches.
again, because we started so low, looks like we've done such agreat job. I go back to-- all error-related. when we heard it might have been buoyed-- can't remember the first six-figure strength coach, everybody's like, wow. can make six figures being a strength coach? would have ever thought? everybody back said, oh, it's not about the money. just love what I do. I'm--good, but you also need to get paid for what value is.
the dynamic of the collegiate strength and conditioning coach tremendously different than professional I mean, it's just different.different rules, different commitments. dealing with a lot more people. a lot of things that factor in. again, how you utilize--mean everybody's utilized different.
for as good as the high-end, Power Five strength coaches when you look at that sheet on USA Today you start looking down atthe other conferences, money has still gotten better, but the gap is huge.it's an interesting dynamic, for sure.
you mentioned, sometimes the strength coach to be thesmartest person in that room to-- a little bit, because you and I talkedabout this before, what you're talking about when you're saying that.
don't mean that to degrade anyone, first. I don't mean that--I've said this now for at least five years out loud.
been talking about it at conferences, I remember.
like to say, my thought process with that and it has nothing to do with continuing education. not saying I know everything. you know me,you know exactly what I know. I know exactly what I don't know. I'm not afraid to tell you I have go-to people. can talk to Brandon Marcello, who educates me things that I have no clue. we just goteducated today on a kettlebell symposium, stuff that I probably should know. basic movement things that we were exposed to today one, exposed us as not athletes, like, man, why am I doing this?
I say that, when I say the strength coach, one, have to be chameleons. have to be the most adaptable person in the building.we also have to be, at times, the smartest person the room. I don't mean that from the standpoint of, know more than you.
mean that when you're in the room with a bunch of sport their selfishness is different your selfishness. what you have to be is,you have be the one that has the athletes' interest not your own.can't be the one fighting for more weight room time they're already over-taxed in everything else they're doing. have to be the one who's smart enough to realize, have to do right by the athlete ofwhat we think the model looks like. it's me adding sets and reps because we don't think strong enough, or you adding plays you don't think we're getting enough preparation-- the end,can the athlete handle this?
a lot of times, we have to be ones that take care of that, because in some respects our job, right? protect the athlete, whether through training modalities our knowledge. in the best influence of them? it has nothing to do with, I know more than you. has moreto do with the common-sense approach of, that all sounds good, butcan these dudes handle this? they handle what we're trying to askthem to do? if they're not, then we're looking at negative effects and negative outcomes the long run.
how do you do that, though, with the sport coaches?
hard. mean, it's really hard, because you could alienate from it, because you never how an individual coach is going respond to your opinion or recommendation. the one thing that I've learned-- it's hard, because I am opinionated, that's why I tell people, you've to know when to hold 'em, know when tofold 'em, and you've know when to go all in.
think a lot of it becomes, more so, ability to develop your relationshipas the catalyst the head coach, somebody that he can count thatwill give him a perspective that's to look different than football the sport coaches, assistant sport coaches. don't want to just single out football, because I've 20 over 22 sports in my career. been in women's basketball meetings. been in men's tennis meetings. been in track and field meetings.
it's still the same. oversee all of the athletes. position group sees his specific 15 or nine or-- the throw coach, I'm the jump coach,I'm assistant basketball coach. the big coach. the guard coach. the post player coach. the wing coach. the centercoach. mean, it gets more specific as we go. it's a fine line because--is racing. could ruffle some feathers, and relationships be splintered. I think that it's imperative that some way or another,the time comes, that you're prepared.
think that's the big thing, is knowing your role. I learned a lot of this from Coach Rivera. a lot of things-- what he talks about to our team in team meetings. got to know your role, and you've to manage your expectations. mean, not saying you have to-- and I talkedabout this year at the NCSA. not telling you not to have high-level goals for yourself what you would like to accomplish.
be the best of who you are, where you are right now. tostrive to understand that the better you do today is going to definitely affect growth and your abilities to get a job you aspire totomorrow. you also have to know that the job you have today certain limitations. when those limitations start to get the best of you,it may be time to either sit down and have conversations find anopportunity outside the organization the university you're at. mean,that's coaching, and that's just progressing as a person.
sometimes it's tough. nothing easy of it, and there's nothingto say that. always say, I reserve the right to be wrong. don't have allthe answers, man, I've done it a long time, and for some reason, still around, so something's being sustainable.
you talked about knowing what you don't know. I know you'vetalked about this, I know you can talk to us about this. hiring peoplethat fill the gaps that you have, in your style. not going tohire three Joe Kenns. hire people that fill those gaps. how are you doing as a coach identifying weaknesses and then themin with people who satisfy that?
just being confident in who you are first. people are afraid to say that I don't know that. not. just face it. know people don't like to hear old-school traditional-- a weight guy. me walk in the room. know what I'm good at. think I'm really good at program design. I'm really good at watching and organizing in a creative pattern that a typical to the normal templates. I first created the tier system. think I do a pretty solid job in conditioning-based training, interval training and putting together agility circuits. program agilities, how to implement pattern running stuff like that. think we've done a pretty good job in the last few years utilizing some of our GPS yardages to know how to develop of that better.
like I said, I'm not a sprint coach, I'm always going to need somebody either on my staff somebody I can call that--
can help me with linear speed development, when we're on the college model. had Martin Rooney come out, and I've a relationship with him when it came to some of our linear stuff. I mean, can demo a large majority the lifts in the weight room,but I'm not a plio guy. need somebody with that type of background,it's through track and field or an athleticism that's to demonstrate these movements in properly competent for our athletes.
know nutrition, but I'm the first to tell you, man, I love the cheat meal. you've got to have quality nutritionists. the problem-- nota problem. shouldn't say it's a problem. jack of all trades, master of none stuff sometimes gets caught up with strength coaching-- we do to know enough about nutrition, it's like, you know enough to bedangerous, when you have to know, OK, I know enough here. I go any further, I'm probably to make something up, and if I get caught in this BS, I lose all credibility.
was talking to somebody other day training athletes versus training weightlifters or power told him, I said, look. competent in my skills, because strength is-- pull from different disciplines of strength create an athletic base strength model. have to look at the Olympic lifting protocols. have to look at powerlifting. even have to look at bodybuilding stuff lean body mass development and volume training. now adays, strongman has come into effect.do you utilize some of those event-type things build some conditioning models?
going back to knowing what you know knowing what you don'tknow is-- was a Class II power lifter. numbers were 650 squat, 420 competition bench, a 611 deadlift. believe my capabilities, if I were a powerlifting coach, get you into that 650 to 700 425 to 455bench, and then a 650, maybe 700 deadlift based off of my capabilities my knowledge of powerlifting.
when I get you to that point, are going to have to go to somebodywho is a powerlifting and people who've coached 1,000-poundsquatters, benchers. understand a different loading parameter, different set and rep and percentage schemes get guysto those levels, because there's to be volume changes with that,now, total tonnage comes into play.
just an interesting dynamic. I could probably get you to astate meet. it. done with you. have to go to a bettercoach. you want to try to be a professional athlete? your guy. have enough knowledge in that whole composite base of what takes, from speed, agility--
may use more refined terminology than me, but-- heard a lot about queueing. I'm going to keep it real. going to keep it as vanilla as I can. keep looking at it as, how much simpler can I it for this athlete, so that all they have to do just go out there and just go, just give me honest effort?
figure out the easiest way to get things through to you, the easiest teaching cues, find things are relevant to you and your sport Ican go back to you and explain it a football or a basketball or a track and field on how this movement should feel compared to-- squatting versus coming out of your stance.
sitting on a box, you can't relax, you can't relax when you're loaded in your stance. have to be rigid. just certain things like that. about when you're on the box, you're loading. body's rigid. contracting the hamstrings, glutes, the rectors. brace the core, because when that pause is, over coming off, the ballis snapped, now you have to engage. the chest into the barso you get into a good-morning squat, because that leverage notgive you effectiveness this drive-blocking an athlete off the line of scrimmage.
I just think that you look at those things you know that, OK, this iswhat I know, is what I don't know. can I absorb those types ofpeople within? a lot of it is going to be based on how many people youhire. then, if you don't have that, you have to have yourgo-to. call it your outside influences and your go-to guys, you've built enough relationship with people.
I was at Arizona State, Darryl Eto at API, which is now EXOS.Brandon Marcello, API, which is now EXOS. would come over once a week professional development. Darryl was doing that. mean, talk about a guy who was looking learn things from other genres ordomains based off his expertise. mean, he was going to massage school Salt Lake City in 1999, and on his day he would come and watch us train at the U I was at the University of Utah. I don't remember-- for some reason, think Thursdays was their reading day or their study day, he'd come over and watch us train in the summer.
I believe that. know what you know, you know what you don't know, know what you need to know, and then know what youreally don't care to know. so much stuff out there, the younger coaches being with information. you got to pick what youreally want to be good at.
son wants to be a strength coach. talk about it. law of the niche. going to be that one thing on your resume going toresonate with the person that's saying, I need somebody like this? just talking to one of my colleagues last night. son is going topursue a registered dietitian and sports certification. abou tthe rounds. like going to med school. You've got take multiple internships, for this course, get a masters, sit for this test. in theend, how much value is he to have as a strength coach that next to his name? a strength coach with a PT background, or a sportspsych. mean, there's so many different cool things there. is going to separate you? you would think everybody bepretty level at programming-- should be.
your recommendation, then? do you look at where the trendsare, or you've to go with your heart and do what you're passionate about.
think it's both. mean, you definitely have to go with the trends are,you don't want to be left behind. thing with the trends now are people jumping the gun fast, and they're going all in, then they're not utilizing-- mean, it's just hard like.
like to have sarcastic truth to a lot of-- sometimes say things. when we were talking about readiness app, I really believe, you have to be the number one readiness don't think out of all the things that'sgoing technology, is critical. think anybody who utilizestheir platform as someone wants to educate coaches-- matterwhat happens analytically, they're technology-based things, at theend of the day, robot is not going to replace the communication of two beings. language is easy to read if you've around a weight room and you've around sports long enough.
think it's that mid-line, and you to find the right person who isto communicate that back. a lot of things about personality fits, too. as much as you want to think you're going to havea 100% batting average, or what is it, batting average with every athlete that comes your room, there's no way. not happening. matter how, there's just certain things just don't fit. you've got tohave those types of guys on your staff those types of women on yourstaff who can fill that void. hopefully their relationship with the athlete help bridge your relationship with the athlete.
I've had that happen. think that's why if you are in a good situation that you have athletes who want to be coaches in your specific genre demand, whether it be an O-line coach or a strength or a hitting coach or something to that effect, if you can get them on your staff,can help bridge the gap, sometimes, with-- kid you're having trouble with, they can explain-- know why you're upset. all been there. believe in the-- talks about the process. heard about the process last night the key note speaker's speech.just got to embrace that process know that if you have the right people supporting you, athletes will find their way.
you cannot get overly critical of a relationship gone because you have to look at yourself first and always. you may never have a good relationship with somebody. one's 100%. have their opinions,and you have lot of things that go on. talk about it. sure you'llbring it up-- social media stuff that just goes crazy. I've gotten myself caught up, I learned a valuable lesson. can chat on that later.
I just think that you have to-- always say this, especially in this day and age. of how opinionated you are-- you could be sofar to the left, the person you're debating with can so far on theright, it's somewhere in the middle. the end, it's always somewhere in the middle. it may favor you a little bit more, it may favor him a little bit more. in the end, it's always in the middle.
just like, you wear an Apple Watch, or you do GPS. never going to utilize everything that's with these products. you have to figure out. I'm just making a number up-- metrics youcould probably get off the GPS accelerometer, but realistically youonly need 10. why are you looking at the other 8,990 that's irrelevant to the abilities of you dissecting you need versus, justto say, well I looked at 9,000 metrics? where did it get you?how do you have enough time? my thing, is it's the time stuff. can have all these cool stuff. got all this and that. got thisdata analyzation for the squad. got this unit for speed. then at the end of the day, when are you at all this stuff?
How do take that all and put it into something usable?
tough, man. that's where you see, like in football now, got analysts. got recruiting. don't do anything but watch tape.got social media. need the best social media person thereto run our Twitter feeds. it's becoming more and more and more peopleinvolved, that's harder to manage.
talked a little bit about assistants and hiring people fill in your weak spots. what are some general characteristics or traits you're looking for in an assistant coach? interns, too.
the first thing is, can you the directions of the application process? know one year I actually sent out follow-up email of all the things that occurred wrong that some people may figure out, well, why I get a shot?
this even goes back to Arizona State, we went from the strength and conditioning department sports performance, when we were of the first universities to just follow sports med athlete training and the sports medicine. a lot of that was because athletes'performance across the street. was an interesting title. we were like, OK, well, they're with individual athletes. dealing with teams. performance kind of fit the sports medicine. just fit agood direction. in 2003, we presented this to the athletic director rebuilding the strength and conditioning and he was all in. we became-- believe we might have been the first department thatcalled sports performance.
the biggest thing is details, people laugh when I say stupid things I've done interns, but it's a test. you can't do the simplesttasks, am I going to give you a team tell you to write a program?of all, like I had an assistant, Cheyenne Petri. was a gentleman.send in stuff that says "Ms. Petri," you're done. not even getting looked at. didn't even check to see-- hey, an interesting name. it a male or female? do I address this?
titles were very, very specific. you looked at the job boards atArizona State, had assistant coach, sports performance, had coaching assistant, sports performance. could get knocked out of a jobby putting, am applying for the assistant strength and conditioning at Arizona State when you were applying for the coaching
performance coach at Arizona State. out. out.I'm sure I've done it, but there were times when was applying forjobs where-- then, you're doing things on type writers, you'resending out multiple cover letters to people, you're putting them inenvelopes, and you're like, it's the right coach's name, you're ripping open envelopes to check. mean, I don't know how many times I'vedone that.
people-- you get one, hey, Coach Caulfield. Caulfield never worked here. they're sending it to the old coach was there before you. the attention to detail right from the beginning. I ask, here's some of the mistakes we get now, we ask for three exercise technique of your choice of you coaching an athlete, get three exercises of you coaching yourself. get the videos backwards or upside down. out. doesn't matter how good a coach. didn'tdo what we asked.
phone calls, please. additional responses. helps me out,because if I get resumes out of university for a university job, are getting screened out for just simple mistakes you didn't pay attention todetail.
personality is huge. I'm not talking about the over-the-top pipeshow. understand you have to have some juice. think I have juice. you know how I feel sometimes about our field using the term"professionals." we're not very professional.
think we have to watch what's happening now with the hype that's-- lot of it's social media. lot of it's the way the athletes are coming up high school, that a lot of the expectations the sport coach orthe strength coach is, you're like a glorified cheerleader. I'm not saying that to disrespect anybody. understand that's part of some of the jobs now.
I'm not saying you shouldn't be exuberant, I'm not saying you shouldn't be excited. there's certain things that we have to keep an eyeon, think. that's a tough one for me, because I I'm a little bit of both. get real excited, but not over the top. mean, I get asexcited as anybody, guy hits a PR scores a touchdown. I mean,you know what I'm saying.
a place. a place for it.
It's tough. there are some guys that that's truly part-- the thing, is if you know some of them are truly-- who they are. then there's some that you can just tell. then what happens is when it'snot really innate part of you, it's hard to maintain for a long period of time.
like I learned-- important that you address your team when but you continue to address just because you like youhave to address them, what's going to happen? going to tune youout. you have to be well aware of that. I call it small doses of excellence. have a short window before these guys-- want to hear what you've got to say, they want to work. right, coach. go. train.
I even talk about that with some of our vets we're training.give me small doses of excellence. give me 20 minutes. me 20 today after practice. so I think you have to look at it from a solid personality, work with you? is their background from the standpoint of-- I learned a lesson with my hiring coach.
they have truly, truly strong opinions, they've already got to that point in their career their training philosophy and their training beliefs set, and yours is this way, then not going to conform to you,you're not probably going to get them to conform what you want, cause they're going, I think my way is better. what? gorun your own program.
you hire people because someone recommended them, sometimes you win. come to the conclusion now with hiring processes evaluating hiring processes, the comfortable choice necessarily the correct choice. I think a lot of times, because of human nature,tend to fall to the comfortable choice lot of times. a lot of thatcomfortable choice people you believe in recommend somebody, you overlook some of the things that up in an interview processbecause, man, these dudes have on the table for this guy. am I missing?
sometimes it's guts. comfortable choice isn't necessarily the correct choice. think you have to go through your due diligence. a jobis open, and you don't have somebody you've worked with before, then on their willingness to learn, willingness to believe in a program and a system-- think it will be interesting to see where dynamics of college strength and conditioning go as far as-- were talking about this a little bit, where I believe the multi-sport strength of yesteryear has a lot more capability of coaching, on-the-floor, meat-and-potatoes, viewing because of all the diverse things seen from working with multiple sports.
don't know how to word it yet. talked to Bob Alejo about this, then there's some people probably out there have a better conceptua way of saying it and doing research behind what I'm saying. itgoes back to this. the same principle that everybody talks about. you see all these-- out of 1,000 NFL players, 900 played multiple sportsa youth. something to be said about training disciplines in your growth as an athlete.
think there's a lot to be said about that as being a quality coach.get into the strength coach era now, isolated into one sport--
you can easily be that all the way through.
what happens, then, is you have no diversity go anywhere else. why I think if you're in a position where are a strength and conditioning coach, need to be involved in some Olympic-based program where going to work with several sports.
big thing that I liked when we were at Arizona State we were that.I always had planned an attack you talk about hiring, like wheredid certain people fit sports? person would fit good with this coach, which means if they together, the athlete.
one of my big thoughts was from a development getting coache sprepared to be head strength conditioning coaches at a university,which your league sports going would probably football at thistime. thought the best sport to prepare you that was to be the headstrength and conditioning for track and field, because the numbers were high. multiple disciplines, AKA positions. going tohave to deal with some adversity, in most of those situations, throw coach is going to be the strength for the throwers. you'vegot to learn that. may have a relationship. may not. mean, I've seen it both.
be good or bad.
you're going to make that decision. that's my job to educate youon. call certain things non-negotiables. you're interviewing for a job,they're bringing those things up, they're going, well, do you have any issues the throw coach being the strength coach for the track and field can't. a non-negotiable.
You're not it. then the other one that I always said, even tothis day, if the football coach has a specific way he to run his matdrill program, a non-negotiable. look at it like, that's an easy-- eight sessions, what do you want, coach? do you want it run? my role? are the expectations? do this.
if you can work together, and you plan it out-- I've been on allthe different ways of doing it. to me, is, hey. know how they want to build their team. it goes back to whether-- theone time a year where, everything else out, this is of the way they think they have to build their team. their team. giving you your clients.
the support staff.
going to go out there and do the best I can, then hopefully we candiscuss, can we make it better? that's a tough part, because it back to what the goals and the implications the objectives of amat drill program is. lot of times it's competitiveness, building team work, diligence, resiliency, the adjectives that coaches lump up what is considered mental toughness.
like to use all the adjectives separately, in truth, if you're running drills to compete, technique and the efficiency of movement probably not going to be desirable than if you trying to prep for a combined drill.
that's why I always felt that two days a week the running program--days of the week where I would tell coaches, don't want to be out here. not going to like what you see. a lot of rest, not a lotof volume, a lot of teaching. conditioning days, you can come out,we're running around, we're making them sweat, we're hoping that what we taught them on Mondays Fridays carried over tothe competitive events. they do. they don't.
in the end, you can teach the pro agility all day long, now if you're in a competitive situation your mat drill program, and it's me versus you, and I win, get a point for my team, and you you get a point for yourteam, may not run it the way it needs to be for your fastest time.just trying to run it to beat me.
getting back to the coaching hires, and do understand the commitment? they have a significant other? they understand the commitment, more importantly?
always thought that-- me what you know. I said, I'll teach youthe rest. just need to know where you're coming in at, then we can build from there. Because my regime, everything going to bean umbrella approach. artistic freedom you got was from the creativity your knowledge and how it would fit into our template terminology.was a big Prilepin chart guy. if you did not believe in that, reallydidn't care if you were Prilepin or not.
were going to say, 70%, 80% is basic strength. when we would meet as a staff, in a basic strength phase. everybody in the room would know training between 70% and 80% this month. you did three sets of five, I did eight sets of two Prilepin, I didn't care.people would call it shrug pull. people call it jump shrug.What we calling this exercise so it was interchangeable,and that even though I have never coached your sport, that if something should and you missed a day, I could look at your card not have any questions of-- is this, what is that? I know,OK.
the terminology, the structure, was the same, you may like to do exercises I don't. if you could justify why you are putting it anexercise for the sport and what saw the advantages were, I'm not goingto say no. mean, there was a certain couple-- that point in time in my career, did not really want to see most of our athletes snatch. whatever reasons. long to go into.
that was like a, hey, I prefer no snatches, because none ofthe people on my staff at that time legitimate Olympic weight lifters. thought that we didn't have a fundamental sound teaching of-- think too many people with jerks and snatches not developing the shoulder girdle from a strength I think that's where a lot of issues with those two movements with athletes, not weightlifters.
preferred any athlete that the hand was very, very important their sport. tennis, golf. rather you not have them catch a clean.little things like that. was just made common sense. you tosay, I'm going to clean the tennis player, have a problem with that. mean, I don't know how you can justify that to me. think you can do a lot of other things elicit the same type of triplex tension response. those are things that you find out.
then, again, you don't know. mean, you've seen it just as well asanybody. go in there and kill the interview right, you get them, and you're like, that's not same person. why I think there's some merit to doing certain things. the last two months, I've known people I've interviewed for jobs where coaches made them coach.
a live interview.
I was interviewed that way. there's merit in that, because a lot of times, good quote was said. lot of the time, strength coaches interviewed with some type of presentation in a three-piece suit.are they ever going to be in a presentation a three-piece suit with your athlete?
me, it's a lot less about the purity of your strength conditioningexperience as it more what you have as an advantage as a person.
all of the other things--
then if I do need a very specific-- me, and this is where I talk to my youngest son about-- again, it's hard. of the things that I think isa hidden gem for people in the strength and conditioning a competitive collegiate background experience athletics. not because I think it makes you any better of a coach.
I do know as a former athlete listening to athletes when I first hired, the respect level is a little bit more credible, they knowyou went through what they're through. you're a thrower that's coaching a football player you were a college athlete, you to go through some type of BS of all that stuff--
tests. might be.
Whatever is. think there's some merit in that. funny thing is, inthis day and age, the career just blown up, that it amazes me manypeople that don't have that type of background want to be strength and conditioning coaches. like, where would you ever even think being a strength coach when I'm looking your background, and-- where did you come up with this? funny.
other thing that you talked about a couple of times alluded to, is training. you've been training since you were in high school. just competed in another powerlifting meet at age 50. we talk about training a lot, you and I, still training and trying to train hard.talk about the importance of that alone why that's such a huge piece of the puzzle, I think a lot of people maybe don't miss that,aren't understanding that as well.
it's my opinion. reserve the right to be wrong. I think it'shard for you to ask an athlete, in some cases demand an athlete, you not practice what you preach or lead from the front just show sometype of commitment to fitness. don't care if I even try to clean up my diet tothat point. not going to have a six-pack. not going to be shredded. I enjoy it. mean, there's a reason why I'm a strength coach. enjoy the process. enjoy just the work. I said, it's not a grind for me, oh, I'm on that grind. I'm like, I'm not. love being in here. I knew you can't be in here too long because I'm to break down, I'd be in there longer. I know that I've got a magic window.
think it's just a daily part of just being-- are an energy-based profession, career. a kid walks in, we can't be down if they're down.I'm not talking about-- hard for us to have a bad day. one way you can alleviate more bad days none, or less bad days in a year, by feeling good about yourself and the commitment exercise and health.
for me in particular, I enjoy the process chasing something. friend of mine who was my coach when I was in college-- I'd come home for the summers when I did home or during break. wasthe first one I told when I told him, it's over, man. done playing ball. not going to work out. he was a power lifter. got to power lift.You've to power lift. I'm like, I'm not even strong. not evenabout that. about-- you're not done competing. not done. this was, what, 1989, I did my first full three-lit meet in this year, I tried to do a deadlift meet, that's about the only thing I'm of doing competitively.
again, because of how I grew through the sport of power Icould have done that in the gym, it hold a little bit more credibility to me personally-- to anyone else, to me personally-- I did it in acompetitive setting. if I don't do that meet, I probably pull500 this year, because my window of how training had progressed, itwas now or never. I don't do this meet and try to get into one in April, not going down. it's like you learn when you read books The Gift of Injury. have to de-load to reload.
it was to that point where if you look at my numbers my charts, itwas going to that point, OK, man, the big crescendo's coming, ifyou don't hit this, you may not hit it again a while, because you're just not going be able to maintain that level of intensity.
anything else, I'm not saying got to compete I'm just saying,you've got do something active, your athletes know that you're notjust them to do something that you're not willing to do. would loveto do some of the cool athletic things I see my athletes able to do.when we were watching some the yoga flow with a kettlebell that Sam was doing, watching that, thinking, God, man. mean, just the little stuff he was showing as I was like, he's struggling with it. watching this dude going to--
make it look easy.
cross-over lunge to a side-bend press. did a swing to a snatch to a rotational overhead press-- like he was dancing. was that smooth. I'm like, wow, that's impressive. watch that stuff online,the guys with the kettlebells the Indian clubs. like, yeah, that's impressive. a dead lifter. can only stand in line and pick something up.
I think it's important in our profession. you can't let yourself get too far away from not being some type of condition. mean, I think that your athletes expect that. you want them to believe in you, got to believe in yourself the standpoint of-- easy to talk about training to an athlete you're training yourself.
a big kinesthetic Like a lot of the things that I do when teach guys the queuing is-- why I like to be under the bar. again, my domain is the weight room. can talk about the different feel. know the difference between back squatting, squatting, box squatting with chains,squatting with bands. four different movements. you can'tsay, oh, I know-- no, you don't unless you've trained.
I'm not talking about trial and error or experiment. talking about,you went through dynamic effort cycles circuit max cycles with multiple band tensions chains and see the difference of your strain. let me tell you. get the right band tension on it, you ain't coming correct? getting hurt.
that's another reason I just think training around-- this point in your career-- mean, you're a masters age lifter now, too-- have to train around your compensation patterns. much as you're doing things to tryto fix them, hard to fix things that you've been doing for 30 years.
are tough. as much as I learned today, that I've still got a lot togo some of that movement and mobility stuff, I would have been doing the things that I do today I probably never would have had the back that I had in the mid-'90s, and who knows what powerlifting numbers would have become if I didn't have continue to work?
doesn't matter. you've had a debilitating back injury-- and I mean, can't talk. I said, I'm reading The Gift of Injury, you're reading Brian Carroll's story, you're like, man, this dude--
he's a boss. fact that he can't feel his legs, he's dead lifting 800, and I've never-- my subtotal. I squatted 1,100 pounds, I think my best subtotal like 1,050. like, come on, dude, what's up? every time I get under a bar or get to a deadlift, I'm like, you better lock it in, because this be the one where you go down again.
I think that's sometimes where missed lifts in the gym, because the lift before a little strenuous. I'll get under there, and I'm like,I know, and then I'm like, yeah, that's it. give it that one quick little tug, it's like, yeah, I'm done. that's the biggest difference now I go through my warm-ups, and even though the script says I'm not doing that today. just not happening.
that's what you've talked about. You call it tortoise method.
to fight another day.
why you're still lifting at 51.
spread it out. long. kind of like programmable conjugate. was very hard for me. why I give those guys tremendous credit the mental side of their max-effort days. fact that they could just walk in the gym and flip a coin say, here's whatwe're doing today-- just couldn't do that. can do it now in my upperbody, I don't care what I do for my upper body. me, my squatting and my deadlifting that's kind of programmed out.
really long stretches. might do not do a deficit deadlift once every four and a half weeks, but it's coming. not like I'm going to walkand say, OK, I'm doing deficit dead lifts today, and the next day,I'm doing-- know as I got closer to that meet, I kind of condensed down of my stuff, where I did a dynamic effort, deadlift session. days later, I did a 1-inch deficit. effort, 1-inch deficit. I went dynamic effort, pull some fives in a triple. did a max effort from a 1-inch,I did some fives and a triple, did a dynamic effort. did a wagon wheel, so a 4-inch block, a partial deadlift, then I did a dynamic day.
then there was this meet, and I was like, hey, I talked to my wife,look, I've got to do this, went to the meet and had a strong lift.I call it an organized conjugate, there is a lot of variation.it has some linear periodization, I follow percentages on mysquats, there's some of that from up. I follow Prilepin's chart.
doing more conditioning a lot of days.
conditioning. prefer not to, but it's almost imperative I don'tlift back-to-back days. just don't. I do, it's probably going to be a BS little upper body sesh. I would prefer not to have to lift back-to-back days. programming goes, I have four sessions in a micro-cycle,they go into a second week's off. if I train Tuesday, Thursday,Saturday, Tuesday, one week. the next Thursday starts my B-week. then it goes Thursday, Saturday, Tuesday, Thursday. then the following Tuesday may match the Tuesday days ago.
like I said, I use upper-- now, since I came off that meet, I'm actually doing-- just finished in a month of tier system stuff. even then, even though Tier I may be a squat, might not be the same squat.just going to squat. I'm finishing up a month of tier system, I'll go back to my tortoise training stuff. I use the tier system to just looksome different tempo and different exercises of how may fit intothe rotation of the tortoise training.
very conscious on squatting. put a loose belt on a lot earlier Ineed, because I want to feel that cue for the brace, that's how I herniated three in my back squatting. I do a lot of front-loadedsafety squat bar, front squats. that loading parameter, I feel a littlebit comfortable without a belt. So I'll probably on a little bitmore beltless pause front squats, where I can keep the load down really keep the time under tension and rigidity the full depth positionof what my full depth is, I can help more ability to lift the deadlift bar the ground.
those are things I worked on. work on high-pocket snatch. thinkthe snatch is-- though I don't go a tremendous amount of weight, pretty much train between 50 and 70 kilograms. think that dynamic extension helped my lock out the deadlift. think there was some carryover there.
the way I do it, because the loads are fairly light I'm trying tostay as competent as possible my technique, I always set the restintervals dynamically based on Louie's model. I may do 15singles with a 45-second turn. I'm getting some metabolic conditioning demands into it. I like it from that stand point. why when I do my dynamic effort deadlift, do 15 singles on a 45-second term. talked to Matt Wenning about this, even though a bigger guy trying tostay on the minute I'm doing my dynamic effort box just to continue to build that power capacity.
you mentioned that getting the article, the feedback from Harvey. mean, you've had so many different things you've done.published in NSCA. talked about you getting involved as astudent. you've talked about presenting. we joke around that obviously you're going to get rich as a presenter an NSCA conference. gets paid the same. along without saying.thing. have standards and guidelines, this is what happens.
we talked offline about how it's giving back. not speaking at the national conference to have your name up there. giving back tothe profession, a chance for young coaches to meet you. talking about your You're Fired presentation. information that you'regiving out at those things a purpose greater than just you talking.
think I've come to that time. everybody has different paths. talk alot about success versus significance. a book by Bob Buford,Halftime. climbing that first half of your life, and your career, success is dominating. want to be this, I want to make that. then you hit that crosswords where, yeah, now what?
I'm at that point where, if I make any type of significant impact,only in professional but in my personal life too, I that's where I'mat. mean, I've been successful. the tough thing with sports is, always have to continue to be successful, because we are by wins and losses.
significance is the ability to-- again, we were laughing about acouple of the comments I got back from the presentation. notwinning everybody over. mean, Tony Robbins doesn't win everybody over.high-level motivational speakers don't win everybody. always skeptics.
I'm at that point in my career I think I need to give more back interms the liveli hood of what can occur. not always the, oh, I ran outof the tunnel the Super Bowl, or I ran out of the tunnel the [? Serving ?] Bowl, and I was on the sideline these guys. that's whatpeople see. don't see you getting fired. don't see you taking another job, your kids don't see you for six months you wife's athome. everybody's like, oh, yeah. wife's packed up seven times.never moved. never moved. left for other jobs, but I'venever moved. somebody else doing that stuff. you've got to remember that.
that's why I think one of the things that my wife-- got to have good support. when I was doing the You're Fired speech, we're talking about family, and we were talking hey, when you walk in thedoor, don't care what kind of day you had. don't care how tired you are.can't just slug out. got responsibilities. that's a big deal that you've got to know.
like if you have a significant other, chose this with you. kids didn't choose this, so you to educate them a little. have to understand that this is the nomadic life, we could leave, no different than children the military.
sometimes I've had to tell my kids, man, you could be overseas.old enough to be overseas. ain't all that bad. got kidsyour age fighting for our freedoms, you're worried about moving? I get it. mean, I lived my whole life in one spot until went to college.
again, I look at it from a standpoint of, going to give mea platform, then I deserve-- deserve. I mean is the clinician orthe individual who's to invest that hour, that hour and a half I'm going to present, you deserve my best foot forward. what do I think is necessary for you hear based off my experiences, 30 years'
came in pretty close to the beginning. was still only 10 years old,being a strength coach. then you go through the '90s, now you're seeing the evolution of the strength coach the department all with all to, now, every coach in America their own strength coach. think that'swhere it's headed.
that I'm a super-fan of certain things, I really believe at somepoint, the way this thing is the NCAA, they're going to mandate every sport can add another coach that the off-the-field,conditioning, performance, you call them. set the salary.set the budget. set, if you have any extra duties want themto do outside of being a strength conditioning coach. then you'regoing to have an athletic director who-- job is going to be, is toschedule a time for all weight rooms unless the team's got enough and they've got enough money at the school to build their own.
plenty of them are starting to do.
just funny. just was talking to a former coach of mine taken another job. every coach wants their strength coach to travel now.how is that going to happen if I've four Olympic sports? happens when they're on the road? dynamics have changed, andthere's certain things got to learn. why I've been trying to promote-- you get the opportunity to coach multiple sports early your career, do it, because it's not going to last. then you're only going to getthat chance by working the private sector.
that's another thing that's changed. I first started out, if youwere in the private sector, were a personal trainer training general pop.can't say that anymore. sector coaching is real. you're inthe private sector and you're with athletes, you're not a personal trainer. a coach. a preparation specialist. you're not atrainer. mean, you're coaching him.
the Mike [? Burrows ?] of the world, the Verstegens the world, the Chip Smiths. created that for us. guys helped put that to theforefront, like, man, there is a viable ability make a career in non-university professional school-level setting coaching athletes. put it on the forefront for us. to me, there's certain things people need to know the history. know just well as I do. many of these up-and-coming strength coaches know who Boyd Epley is?a reason why I always make that he's brought up in apresentation I do outside of X's and O's training.
mean, how many people knew that a two-time Super Bowl wassitting in the front row my presentation in January, that the very first strength at Appalachian State and the Charlotte Hornets sittingin the front row? mean, you've got to know those things. you even know who that was? amazing. athletes. don't even knowwho played certain positions 20 years ago. do you not know that? I think that it's important.
always felt giving back-- would say I was a hard manager. probably better now as far as the sum of the stupidity, I guess you wouldcall it, the things that my wife always it was like Devil Wears Prada working for me. I always had the confidence in myself always bewilling to allow my coaches to be them. like, hey, man, you give them alot of work. how am I going to get them prepared their opportunities if I'm just micromanaging? mean, I've managed, but I neverlooked at people's programs once we got going. couldn't even tellyou some of the programs that written at Arizona State by other strength coaches.
I believe that-- here's the template, what it is. dowhat you do, man. know you're doing a good job, because these coaches aren't here complaining. when they come in, we've got to rectifythe problem, got to build a solution. I think that's why we'vebeen successful some of our people have moved on head jobsand have been successful where they're at. like to think that you gave them tools to be themselves.
I never wanted to be the guy who said when, you leave, got todo it my way. was, here's what I'm presenting to you. youthink something that I gave can help you be successful, great. inthe end, I wanted you to be a free, independent thinker to look, hey,look what we created. I get my job, I'm going to do this. whatyou want. want somebody that-- all right, I like this, like that, I likethis.
at the end, you've got to have it your heart to sell. athletes know if it's genuine. it's hard to be genuine. if you say,hey, I'm going to do the tier system. you're all in on the tier system, then you're genuine. if you're like, oh, well, I'm it because these teams do it, that's not genuine. just doing it because, oh, these teams are successful, going to do it.
like when the-- what? chains and bands went through.doing chains and bands. got to do chains and bands.it was the med ball stuff. doing med balls.doing Bosu balls. doing stability ball.Everybody's stability balls, dumbbell bench, ball, this. then everything goes out the way side, you've not developed your own abilities to coach your own programming. what happens is failure, because you've not any consistency, so your kids can't getconsistent.
I think those are things that if I can reiterate speaking andjust conversation, needs to be heard, because in this day and age,a lot of good information there, quality information. I agree with it or not, people taking the time to put out quality information.
want you to be able to decipher that information know where it'scoming from. more worried about what the people before me than the people of now. want them to feel like I've respected them, I'm representing them in a positive way. younger guys, they have to find their own history. have to find who they want to represent.
me, when I saw those guys in the front row, I saw Mike Gentry,a guy that I've just admired, have loved to have worked for himnumerous times-- tried and it just never worked out-- doesn't matter. admire that man so much that when he's sitting in there I'm presenting,I've got to-- is it, man. dude is sitting here. Epley's in theback. mean, that guy created a whole profession for you, where would you be without that dude? like, you can't let them down.
at the same point, you want to give heart felt presentation so that the younger people understand it's not all about technology, andO's, data, analytics. about you and how your approach going to be,is going to be more than any analytic or feedback you get from a Tendo or GymAware or something like that.
I think that you get afforded a platform, find out what you'repassionate about how you can express that from an enthusiastic orstandpoint, where people understand, I don't agree witheverything, that guy spoke from the heart, that guy's passion is, hebelieves in that.
that's why I say, I much would rather go and hear that I don't necessarily in with a guy with passion just whole heartedly committed to his process hear somebody go out thereand just rattle off review of lists, trying to get his point across that I ranmany regressions, and it came out to be this, no emotion whatsoever. there's people who want that. would prefer to hearsomething I may not agree with, a guy with tremendous amount ofpassion, I would venture to think he'll get me on something.two or three things that he'll that will resonate, because it'sjust way it's going to be.
connect with it somewhere along the line. this hasbeen tremendous. up on the two-hour mark. could keep rolling this into another one, we want everybody to be able to dissectthis and process be able to reach out to you.
everybody that's listening, what's best way to connect with you?
through the website. know youdon't have to say www. how old I am. don't even say W. WorldWide Web.
Wide interwebs. you're all over social media, Big HousePower, people will know. all that in the show notes. us. in on the Instagram story. always on their Twitter barking at me, I'm giving him some reason.
why I will end on social media, me and Scott talk about this. take social media for what it is. can get your points across.take everything so friggin' serious. again, I will tell you this.is a story. social media and just meeting the person first, just once or twice, but your social media followers, you comment back and forth on stuff, think you've got a friendship or arelationship than you do. then you say something that tweakshim the wrong way, then you realize, he really doesn't know you, he doesn't know your kind of humor, it could set off something that youreally don't want. that happened to me. I regret it. my mistake. regret it happened, probably.
again, like Herm Edwards says, don't press Send. press Tweetor anything like that. other times, some of the things I read that gets debatable or how people interpret some your comments-- calmdown. mean, in the end, that's what-- man, I'll talk to you face toface. don't have an issue. that know me know I'm very opinionated. I think I've earned the right have my opinion, just likeyou've earned the right have yours in some respects.
let's just calm down with all this crazy stuff goes on social media.mean I've come to that. I've told Scott. like, hey, man, half the things I say to you just to cause comedic relief. it's like, these people are taking it so seriously. golly, calm down, man! just ridiculous.
social media is a good outlet. kind of fun. get it. just slow your roll bit.
Don't take yourself too damn seriously.
down. all life learners, and none of us the right answers. that's just the way it is. great stuff. you being on the show.
man. should have been number one, but a lot of people than me went before me.
right, thanks, coach.
again for listening to this episode of NSCA's Coaching with Joe Kenn. have a bonus for you if you enjoyed this episode,about 25 minutes of Coach Kenn and I talking the tiersystem and his tortoise training system how he trained himself. ifyou enjoyed this episode, be to follow the link provided, check usout on iTunes or Google Play get this extra bonus cut with Joe Kenn.
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