If you want to manage the performance of assets worth hundreds of millions of dollars, you better know what you’re doing. At the elite and professional levels of sport, strength and conditioning coaches are responsible for managing the performance of teams’ most valuable assets – The Athletes.

As Director of Sport Science at the University of Nevada, Las Vegas (UNLV), Heather Farmer spearheads comprehensive integration efforts. This includes ensuring every stakeholder, from sport performance staff to academic advisors, has a seat at the table. Farmer also outlines developing an internship and graduate assistantship program to meet staffing needs and offer opportunities for practical experience. She recounts how leveraging relationships — not data — has been her key to scalability. Additionally, Farmer recognizes that to make an impact, she must meet athletes and sport coaches where they are, which she uncovers through “highlights” and “hurdles.” She suggests that sport scientists with strength and conditioning backgrounds, like herself, are uniquely equipped to excel due to their communication skills. Farmer and McMahon also discuss avoiding “analysis paralysis” and how to incorporate data to elevate the student-athlete experience — an unignorable factor as athletes bring an element of “self” in the age of name, image and likeness (NIL). Reach out to Heather by email at: heather.farmer@unlv.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

Dr. Allison Randall, Strength and Conditioning Coach for the Vanderbilt University Women’s Basketball Program, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about how her path to the 2012 London Olympic Games as an athlete led her to pursue the strength and conditioning profession. Topics include the use of appropriate cueing strategies to optimize work with young athletes, differences with team versus individual sports, and the importance of education for coaches. Find Dr. Randall on Twitter: @AllisonVRandall or Instagram: @allisonvrandall | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Colorado Springs, CO - Lee Brown to receive the 2014 Boyd Epley Award for Lifetime Achievement at the National Strength and Conditioning Association's 37th National Conference on July 10-12, 2014 in Las Vegas, NV.

Hear from two-time Olympian, Meg Stone, the first female strength and conditioning coach to head both men’s and women’s strength programs at a major American university. Stone shares her story from being an elite discus thrower towards an unexpected coaching career, with NSCA Coaching and Sport Science Manager, Eric McMahon. She discusses what she believes needs to change to further the strength and conditioning field in support of athlete health and safety. Stone also tells us about what makes the Sport Science Program at East Tennessee State University (ETSU) so unique and beneficial for students. The episode highlights the ongoing work of the NSCA for the prevention of catastrophic injury and sudden death in sport. You can read more about this topic in a recent NSCA press release: NSCA Reaffirms Position on Appropriate Qualifications for Collegiate Strength and Conditioning Coaches. Connect with Meg by email at stoneme@etsu.edu| Find Eric on Instagram: @ericmcmahoncscs and Twitter: @ericmcmahoncscs