Lawrence Herrera, owner and founder of LH Performance, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about how strong is strong enough, keeping the training simple, and relating to athletes and coaches.

Competence, autonomy, and relatedness are three keys to promoting a more intrinsically motivated athlete. These components can be combined in nearly limitless ways, which is especially important for the long basketball season.

Traveling overseas to administer a strength and conditioning program can be an immensely beneficial experience for both the coach and the athlete. It can help build a strong rapport, which can ultimately build more trust and adherence to the training program.

Colorado Springs, CO – Coaches Bill Foran, Jeff Connors, and Domenic Reno recognized for their career accomplishments at the National Strength and Conditioning Association’s Coaches Conference on January 4, 2017 in Nashville, TN.

This article highlights four non-traditional calf exercises that can immediately be used in strength programs for improving calf strength while also increasing ankle dorsiflexion mobility.

This article aims to bring awareness to the importance of sleep and recovery for first responders, as well as providing strategies to optimize sleep specific to their occupational demands.

This article provides a few key tips on how to perform the deadlift more efficiently and safely. Some helpful coaching cues—such as keeping the head slightly up, activating the lats, and pushing the knees out—can assist a tactical athlete in executing the deadlift while increasing strength over time.

Unite with our strength and conditioning community at the 2026 NSCA National Conference in New Orleans. Learn hands-on, apply new science, + earn up to 3.0 CEUs

This article reviews the day-to-day operations of a strength and conditioning coach in the collegiate setting and identifies key factors that affect common coaching practices and athletic performance. Development of a dominant coaching style in controlling time, space, flow, and efficiency is examined to avoid problems and unintended negative consequences.

Mentorship isn’t flawless — and that’s where its power lies. Erik Hernandez, Associate Director for Sports Performance – Olympic Sports at the University of North Carolina (UNC) at Chapel Hill, has built his career on turning imperfect scenarios into lasting lessons for athletes and young coaches alike. For over 14 years at UNC, he has guided lacrosse, volleyball, and golf, adapting his voice to each culture while holding firm to shared standards of accountability and growth. Hernandez streamlines training into a three-phase model — explosive, strength, and remedial — yet emphasizes that delivery and communication matter more than complexity. He reminds athletes, “modifications are part of progress,” linking health, recovery, and seasonal demands to long-term development. For interns and early-career coaches, his advice is clear: earn mentors by serving others, and learn from every scenario, even the imperfect ones. Hear how mentorship, adaptability, and athlete health point the way forward for stronger teams and longer careers. Reach out to Coach Hernandez on Instagram: @hernandezstrength or by email: ehhernan@email.unc.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Answer Bryan Mann’s “call to arms!” Many volunteer applications are open now through December 15. Step up and give back to your strength and conditioning community at NSCA.com/Volunteer.