In this episode of the NSCA Coaching Podcast, we delve into one of the biggest topics in college sports today–Name, Image, and Likeness (NIL). Tune in to learn more about this game-changing development and its implications for college athletes. Hannah Burkhart, a graduate student in Sport Science and Coaching Education at East Tennessee State University (ETSU), shares her experience as a student-athlete and brand ambassador. Eric McMahon, the NSCA Coaching and Sport Science Program Manager, joins her in the discussion to unpack the details of NIL policies, learn about the impact of social media on student-athletes, and uncover potential career benefits of NIL for personal branding. The episode focuses on the journey of the student-athlete towards professional growth. Don't miss out on this crucial discussion–listen now to stay ahead of the curve! Connect with Hannah on Instagram at: @hannaahnichole or LinkedIn: Hannah Burkhart | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Jessica Burke is an experienced collegiate strength and conditioning coach, most recently at Penn State University, as well as a personal trainer. She joins the NSCA Coaching Podcast with a unique perspective on the state of the strength and conditioning profession. Burke shares her professional path with NSCA Coaching and Sport Science Program Manager, Eric McMahon, including rewarding work as a personal trainer outside of her responsibilities on campus. This episode explores the value of work-life balance across the coaching profession. Should we debunk the “hustle culture” model of the strength and conditioning coach lifestyle? Listen to learn about this topic and more. Other topics covered include strength and conditioning coaches having a presence on social media and training foundations for youth and female athletes. You can follow Jessica on Instagram: @coachjburke and TikTok: @coachjburke | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Personal Training Quarterly is digitally published four times a year. Look for articles and information on how you can expand your personal training career through integrating training methods and accessing tools for building your business. You must be a member of the NSCA to access the PTQ.

Access the video collection for the 2019 Perform Better 3-Day Functional Summit Live Stream

In this session from the 2023 NSCA Personal Trainers Virtual Conference, Quincy Johnson, Assistant Professor of Health, Sport, and Exercise Sciences at the University of Kansas, discusses how to develop an organized and systematic approach for testing, assessing, and setting realistic goals for personal training clients and how to develop an exercise programming framework that can be utilized to enhance fitness outcomes.

In this session from the NSCA's 2023 Personal Trainers Virtual Conference, Ashley Hodge, MBA, CSCS and owner of Ashley Hodge Fitness, discusses program design considerations for optimally building the glutes and discusses the biggest mistakes in glute training and how to avoid them.