Jessica Burke is an experienced collegiate strength and conditioning coach, most recently at Penn State University, as well as a personal trainer. She joins the NSCA Coaching Podcast with a unique perspective on the state of the strength and conditioning profession. Burke shares her professional path with NSCA Coaching and Sport Science Program Manager, Eric McMahon, including rewarding work as a personal trainer outside of her responsibilities on campus. This episode explores the value of work-life balance across the coaching profession. Should we debunk the “hustle culture” model of the strength and conditioning coach lifestyle? Listen to learn about this topic and more. Other topics covered include strength and conditioning coaches having a presence on social media and training foundations for youth and female athletes. You can follow Jessica on Instagram: @coachjburke and TikTok: @coachjburke | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article aims to explore why unloaded non-linear training can be an effective modality for personal trainers, strength coaches, and exercise enthusiasts, as well as present the benefits, possible implications, and methods that can be implemented into a current training program.

The National Strength and Conditioning Association (NSCA) announces the results of its 2025 Elections, as selected by NSCA Members

This article discusses lactate testing as a cost-effective alternative way to create advanced exercise prescriptions, as well as opening the possibility of being a new biomarker of metabolic health for personal trainers.

If one is a very active individual or a competitive athlete, what are the positives and negatives of donating blood, platelets, and plasma?

In the final stage of the gym opening process everything starts to feel very real. Once a location has been chosen, the next steps are to negotiate and sign a lease, create an opening timeline, and plan the grand opening event for the facility.

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

This Personal Training Quarterly article discusses how myofascial techniques can reduce pain, improve mobility, and enhance quality of life for women in breast cancer recovery. Visit NSCA online to read more on recovery, health and fitness.