In this episode of the NSCA Coaching Podcast, we delve into one of the biggest topics in college sports today–Name, Image, and Likeness (NIL). Tune in to learn more about this game-changing development and its implications for college athletes. Hannah Burkhart, a graduate student in Sport Science and Coaching Education at East Tennessee State University (ETSU), shares her experience as a student-athlete and brand ambassador. Eric McMahon, the NSCA Coaching and Sport Science Program Manager, joins her in the discussion to unpack the details of NIL policies, learn about the impact of social media on student-athletes, and uncover potential career benefits of NIL for personal branding. The episode focuses on the journey of the student-athlete towards professional growth. Don't miss out on this crucial discussion–listen now to stay ahead of the curve! Connect with Hannah on Instagram at: @hannaahnichole or LinkedIn: Hannah Burkhart | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Colorado Springs, CO – The National Strength and Conditioning Association (NSCA) is proud to announce a new partnership with the National Basketball Strength and Conditioning Association (NBSCA). The agreement establishes a mutually beneficial relationship between the two associations that will support each organization’s mission to improve athletic performance and fitness.

Colorado Springs, CO – The National Strength and Conditioning Association (NSCA) announces the results of the 2017 Board of Directors elections, as voted on by NSCA members, which includes a new President-Elect. N. Travis Triplett, PhD, CSCS,*D, FNSCA, becomes the first female to be elected President of the NSCA’s Board of Directors.

In this career series article, Coach McHenry provides a path for education, certification, knowledge, and networking essential to excelling as a successful high school strength and conditioning coach

David Crump describes how semi-private training can be an effective model for some studio and small gym owners to continue to grow their business and reach individuals.

This article is a personal perspective of creating and providing a fitness assessment and resistance training program from scratch to a large law enforcement organization.

If one is a very active individual or a competitive athlete, what are the positives and negatives of donating blood, platelets, and plasma?

Establishing a relationship and communicating with your clients in simplified terms that they can understand is a critical aspect of the training process. If you are not taking the time to do this, start now, and it will make the whole experience better for everyone involved.