Personal trainers and strength and conditioning coaches around the world are the frontline and display of any fitness facility. Common issues, such as sales techniques and member interaction/experience, can be qualities that are developed over time through employee education.

This article discusses three key areas that fitness professionals should investigate while on their pursuit of a strong career in the fitness industry.

In the final stage of the gym opening process everything starts to feel very real. Once a location has been chosen, the next steps are to negotiate and sign a lease, create an opening timeline, and plan the grand opening event for the facility.

NSCA has a network of volunteer leaders who direct NSCA’s efforts at the state and provincial level. NSCA’s Great Lakes Regional Coordinator provides oversight and training to local state and provincial directors. Members in the Great Lakes Region can connect at local and regional events as well as on Facebook to others in this area.

With the pervasiveness of chronic disease, personal trainers need to be vigilant in their efforts to gain new clients and retain current clients, while maintaining the scope of practice boundaries. By reviewing the needs and expectations of customers and stakeholders, a process for improving service can be developed.

The purpose of this article is to evaluate the leading mindset, behavioral, and psychological factors controlling food intake, as well as, educate professionals on how to assist with developing healthier nutrition practices.

This article looks at the four phases of the rowing stroke: the catch, drive, finish, and recovery. A sample resistance training program that addresses all four phases is included.

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

Every fitness professional should strive to become a leader in the fitness industry. This will ensure continuity across the field of fitness and assist in the establishment of standards of professionalism.

Before sports nutritionists and coaches begin prescribing unconventional eating recommendations to athletes, it is important to consider the scientific evidence supporting a low-carbohydrate diet for boosting athletic performance.