This Personal Training Quarterly article shares hospitality­driven approaches to help personal trainers build connections with clients. Visit NSCA online to read more on fitness, hospitality, and health news.

As Director of Sport Science at the University of Nevada, Las Vegas (UNLV), Heather Farmer spearheads comprehensive integration efforts. This includes ensuring every stakeholder, from sport performance staff to academic advisors, has a seat at the table. Farmer also outlines developing an internship and graduate assistantship program to meet staffing needs and offer opportunities for practical experience. She recounts how leveraging relationships — not data — has been her key to scalability. Additionally, Farmer recognizes that to make an impact, she must meet athletes and sport coaches where they are, which she uncovers through “highlights” and “hurdles.” She suggests that sport scientists with strength and conditioning backgrounds, like herself, are uniquely equipped to excel due to their communication skills. Farmer and McMahon also discuss avoiding “analysis paralysis” and how to incorporate data to elevate the student-athlete experience — an unignorable factor as athletes bring an element of “self” in the age of name, image and likeness (NIL). Reach out to Heather by email at: heather.farmer@unlv.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

This article discusses the findings of a recent study on the effectiveness of a time-efficient occupationally-specific training program to improve performance in qualities related to physically demanding tactical tasks in law enforcement officers.

This article seeks to help simplify the exercise selection process by providing clarity on how different exercises can aid in enhancing performance and potentially reduce injury risk.

This article highlights the key benefits of deadlifts in exercise therapy, addressing the often-overlooked issue of low-back pain in strength and conditioning.

This article discusses using the principle of specificity as an important component in tactical training programs to enhance performance, decrease injuries, and improve functional longevity of a tactical athlete.

This article from TSAC Report 76, shares information on the sensory feedback system and its impact on how effectively the body combats gravity. Visit NSCA online to learn about neuroscience and exercise research.

This article gives a firsthand account of working in a few of the United States Army’s earlier human performance and injury reduction programs as a strength coach and active-duty physical therapist.

Josiah Igono, Director of Peak Performance for the Texas Rangers Major League Baseball (MLB) team, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about what defines performance. Topics under discussion include the importance of coaching mental skills, diversifying your skillsets as a coach, and leaving a legacy. Find Dr. Igono on Instagram: @josiahigono or Twitter: @JosiahIgono | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Matthew Ibrahim, Co-Owner of TD Athletes Edge, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about using setbacks as a learning opportunity. Topics under discussion include creating a holistic approach to a client’s training by collaborating with other professionals, and the importance of deceleration technique and eccentrics in his programs for skill acquisition. Find Matthew on Instagram: @matthewibrahim_ | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs