Personal trainers and strength and conditioning coaches around the world are the frontline and display of any fitness facility. Common issues, such as sales techniques and member interaction/experience, can be qualities that are developed over time through employee education.

When choosing whether to purchase new technological advances, strength and conditioning coaches should consider price, practicality, and credibility in order to maximize the training of their athletes.

This article explains the connections between the upper and lower body and their influence on performance and recovery strategies in sprinting.

This article is part of a continuing series on practical, evidence-based approaches to reducing the risk of injury while developing tactical strength and conditioning.

Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

As some of the most influential people in athletes’ lives, coaches can play a powerful role in keeping sport clean by helping athletes understand and act upon their anti-doping responsibilities. These Coach’s Advantage videos cover the latest anti-doping information.

A vast majority of athletes you coach will not become professional athletes, but the major components of Achievement Goal Theory (AGT) carryover outside of sport into any achievement-based setting. It can be argued that coaches helping athletes adopt a more productive set of achievement orientations is the single greatest contribution that coaches can make to the athletes’ lives.

The lack of specific training for tactical athletes during long deployments poses a significant issue. This article addresses mitigation strategies that can help them perform at their best and reduce the risk of injury.

Christina Rasnake, Director of Sport Science and Analytics at the University of Delaware, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the budding future of sport science in college athletics. Topics under discussion include the staffing of sport science initiatives, effective communication across departments, and how technology and wellness surveys can support actionable change in the coaching process. Find Christina on Twitter: @Coach_Raz26 | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Here are more reasons why award-winning Certified Strength and Conditioning Coach Scott Sahli is happy when kids are involved in multiple sports programs and supervised by certified strength coaches.