For fitness business owners, marketing is understanding the audience and being able to craft stories that capture their attention. This article includes recommendations of ways to get current clients more engaged, as well as reach out to new clients.

This article is part of a continuing series of tactical strength and conditioning (TSAC) research reviews. It is designed to bring awareness to new research findings of relevance to tactical strength and conditioning communities.

Colorado Springs, CO - The National Strength and Conditioning Association recognizes Avery Faigenbaum, Terry Todd, Andrea Hudy, and Jeff Chandler recognized for their career accomplishments.

This article provides recommendations and advice from a former active-duty Infantry/Military Intelligence Officer in the United States Army on the transition to becoming a tactical strength and conditioning coach.

This article in TSAC Report 76, explores fitness testing methods in military training spaces. Visit NSCA online to read more on tactical populations, and performance training

Emily Zaler, Assistant Strength and Conditioning Coach for the National Football League (NFL) Denver Broncos, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the benefits of being persistent and proactively seeking out opportunities in the field. Topics under discussion include working with professional athletes, facing adversity head on, and how no task is too small to show how you can add value to a program. Find Emily on Instagram: @ezaler or Twitter: @EZaler | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Dr. Allison Randall, Strength and Conditioning Coach for the Vanderbilt University Women’s Basketball Program, talks to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about how her path to the 2012 London Olympic Games as an athlete led her to pursue the strength and conditioning profession. Topics include the use of appropriate cueing strategies to optimize work with young athletes, differences with team versus individual sports, and the importance of education for coaches. Find Dr. Randall on Twitter: @AllisonVRandall or Instagram: @allisonvrandall | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

This article discusses the importance of upper body power training for protective security personnel and its potential for an occupational performance marker.

Competence, autonomy, and relatedness are three keys to promoting a more intrinsically motivated athlete. These components can be combined in nearly limitless ways, which is especially important for the long basketball season.

Little information is available for personal trainers in regards to differentiating the requirements and responsibilities of working as an employee or an independent contractor. Personal trainers and gym owners would benefit from understanding professional guidelines, details, and general knowledge of these two options.