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How to Promote and Sell Multiple Personal Training Options with Layered Pricing

April 10, 2018by Douglas O. Sheppard, NSCA-CPT,*D

Article Members Only

One the fastest growing trends in the fitness industry over recent years has been the increase of personal training studios. Learn how to identify the varied services that can be offered at the personal training studio, and how to promote and sell in a layered pricing format.

Personal trainers Organization and Administration

Kinematic and Kinetic Chains

June 8, 2018by NSCA's Essentials of Personal Training, Second Edition

Article

The importance of recognizing a closed-chain activity lies in the fact that the motions of multiple joints are coupled. Weakness at any one joint will consequently limit performance of the entire movement.

Personal trainers Coaches Exercise Science Program design

SCJ 47.3 Evidence-Driven Approaches to Developing Specific Strength in the First Pull: A Narrative Review

Quiz

A substantial body of literature has focused on weightlifting derivative lifts, primarily emphasizing the second pull phase because of its greater expression of force, velocity, and power output. The biomechanical resemblance of this phase to various athletic movements underscores the relevance of these derivatives in physical preparation across multiple sports. However, although the findings of these studies greatly enhance our understanding of their effectiveness in enhancing neuromuscular qualities, there remains a noticeable gap in the literature regarding the importance of the first pull phase, specifically within the sport of weightlifting. The aim of this review was to elucidate the relative importance of the first pull phase in snatch and clean & jerk performance and to explore the selection of specific pull derivative exercises that target the strength development of this phase of the lifts.

SCJ 46.2 A Conceptual Framework of Different Eccentric Training Methods

Quiz

Various methods of eccentric training that aim to increase muscle mass or reduce ground contact time during a landing task have been extensively researched and practically examined. However, multiple methods to implement eccentric training currently exist; they differ in execution and intended training adaptions. There is a clear differentiation between an eccentric muscle action and an eccentric motion whereby a motion alludes to a downward movement of an exercise. The proposed eccentric motions are dissipating eccentrics, deceleration eccentrics, overcoming eccentrics, maximal eccentrics, and rebound eccentrics. These motions formulate into training methods and cues to allow practitioners to clearly differentiate the various eccentric training methods used in research and practice. This review proposes a new conceptual framework that clearly outlines the different forms of eccentric motions that fall into a desired eccentric training method.

Credential Guidelines

Other

The NSCA credentials should always be presented using a standard format. Please review the guidelines prior to listing the credentials.

NSCA’s Coaching Podcast, Season 6 Episode 22: Matt Krause

Podcast

Coaching careers have chapters. Whether moving from one position to the next, or one area of the profession to another, veteran strength and conditioning coach, Matt Krause, understands this journey well. Krause was the 2018 NSCA Professional Strength and Conditioning Coach of the Year with an over 20-year career working in Major League Baseball. He shares his path from professional sports to today, working as the Health and Performance Manager in the Pasco County Sheriff’s Department, with NSCA Coaching and Sport Science Program Manager, Eric McMahon. This episode includes insights for developing effective strength and conditioning programs across sport and law enforcement. The value of engaging with and learning from multiple areas of the profession is paramount throughout this episode, highlighting the value of leadership and versatility in an expanding profession. Connect with Matt on Instagram at @mck_inc or by email at info.pbsccs@gmail.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs Follow-up on this conversation and learn more about strength and conditioning initiatives at the Florida’s Institute for Research, Security, and Tactics (F1RST) and in the Professional Baseball Strength and Conditioning Coaches Society (PBSCCS).

Coaches Professional Development

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