Jessica Burke is an experienced collegiate strength and conditioning coach, most recently at Penn State University, as well as a personal trainer. She joins the NSCA Coaching Podcast with a unique perspective on the state of the strength and conditioning profession. Burke shares her professional path with NSCA Coaching and Sport Science Program Manager, Eric McMahon, including rewarding work as a personal trainer outside of her responsibilities on campus. This episode explores the value of work-life balance across the coaching profession. Should we debunk the “hustle culture” model of the strength and conditioning coach lifestyle? Listen to learn about this topic and more. Other topics covered include strength and conditioning coaches having a presence on social media and training foundations for youth and female athletes. You can follow Jessica on Instagram: @coachjburke and TikTok: @coachjburke | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

There is a formula for attracting more clients into your gym and it can work for you if you commit to following the right steps. This article will explain how to set marketing goals, create a marketing action plan to bring in new clients based on your strengths as a trainer, provide examples of how to implement your marketing plan, and discuss why tracking the success of your plan is important.

This article emphasizes environmental and nutritional dimensions in which there is enough robust evidence to make meaningful recommendations for sustainable nutrition practices.

This article briefly describes how individuals can have the same training program, but have large fluctuations in the adaptation responses due to genetic and life style factors.

The NSCA Board of Directors approved the adoption of the NSCA CODES, POLICIES, and PROCEDURES by resolution #2017-10-27-01. This document replaces all previous versions of NSCA Code of Ethics, Code of Conduct, Disciplinary Procedures, and Conflict of Interest Policies.

This career series article focuses on the calling of the tactical strength and conditioning facilitator. It touches on the drive, commitment, and dedication necessary to work with tactical populations.

This article in PTQ 11.4 shares the latest fitness news to provide personal trainers with strategies for perimenopausal clients. Visit NSCA online to read articles on exercise science and fitness.

This article discusses the idea of Confucian adaptability as a framework for cultivating interpersonal skills for personal trainers.

During the initial interview, the personal trainer and client assess compatibility, develop goals, and establish a client-trainer agreement.

Because habits are contextually linked, it is reasonable to suggest that modifying the environment may disrupt the habit process and allow conscious intention to guide behavior. This article focuses on providing practical recommendations to aid individuals with intentions to exercise and eat healthy to reach their goals in the face of undesirable habits.