Growth happens when you go all in, or as Brittany Wiebe says, “full send.” As Head Strength and Conditioning Coach of women’s basketball at the University of Oregon, she shares her people-first, evidence-based approach to maximize performance, minimize risk, and positively impact each individual. Using reverse engineering and fundamental principles, Wiebe describes programming around the big seven movements, progressive overload, and objective and subjective feedback. She reflects on her path through Kenya, Dubai, and the Dominican Republic, gaining exposure to athletes across sports, backgrounds, and abilities. Logistical challenges, like language barriers and limited resources, strengthened her adaptability and creativity. Wiebe believes weight room culture starts the moment you walk in. Her strategies — from high-energy greetings to rallying around big lifts — remind coaches that intent begins with environment. She challenges coaches to step outside their comfort zones, say “yes” to opportunities, and bring the same intensity to their development that they demand from athletes. Reach out to Brittany on Instagram: @coach.bwiebes and LinkedIn: @bwiebes | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Ready to take your coaching further? Explore opportunities to connect with top professionals and gain new insights at NSCA.com/Events, from local clinics to national conferences.

This article explains the connections between the upper and lower body and their influence on performance and recovery strategies in sprinting.

This article will explore the benefits of alternative licensure programs for strength and conditioning coaches aspiring to become physical education teachers.

This article discusses utilizing long term athletic development (LTAD) as a framework for accountability and explores the benefits personal trainers can use to measure success.

Contrary to popular belief, inflammation is the first stage in tissue repair, and it should be viewed and treated as such. This article will explain the physiological process of tendon tissue repair and compare the effects of various responses to tendonitis.

This article demonstrates how strength and conditioning coaches can coach power through non-traditional weightlifting exercises that can be taught quickly, to large groups, with less extensive technique correction.

Personal Trainer Quarterly |Fitness News | Professional Development This Personal Trainers Quarterly article discusses the role of exercise professionals in the healthcare continuum through disease prevention, rehabilitation, and overall health promotion. Visit us online to learn more about fitness news and professional development.

Just as any athletic team can benefit from sport-specific training, tactical professionals can benefit from occupational task-specific training as well. Combining pushing, pulling, pressing, and total body movements into complexes may help mimic the demands and movements of job tasks that tactical personnel may encounter.

This article discusses the importance of a creative and open mind in strength and conditioning coaches, as well as tips to develop it.

Fitness testing uses a battery of protocols recognized by the scientific community as both reliable and valid, and it measures important fitness constructs such as aerobic endurance, muscular strength, muscular endurance, power, agility, flexibility, and balance.