This article discusses the three primary channels of marketing, the regular actions that drive results in each, and the purpose of said actions, for personal trainers to help build a solid marketing foundation for their fitness business.
Personal trainersProfessional DevelopmentBusinessMarketingNetworkingSocial MediaAction Plan
Learn about a framework for analyzing how knowledge is created through “coach talk discourses,” and how those discourses guide coaches’ thoughts, feelings, and practices. This article critiques the coach talk discourse of “buy-in” in order to provide strength and conditioning coaches with other ways to think about and understand coaching.
CoachesExercise ScienceOrganization and AdministrationAthlete Buy InStrength and Conditioning CoachCreating Buy In
A problem facing personal trainers is the lack of awareness needed to work with clients who suffer from attention deficit hyperactivity disorder (ADHD). This article aims to bring awareness of the symptoms of ADHD to personal trainers, discuss how they potentially affect training of various clients, and present programing considerations for training clients with ADHD.
Personal trainersProgram designBasic Pathophysiology and Science of Health Status or Condition and Disorder or DiseaseCSPSNSCA-CPTspecial populationspersonal trainingattention deficit hyperactivity disorderADHD
In the push for personal training sales, many gyms will use assessment protocols as a way to prove to clients that they can indeed benefit from personal training. This article examines the merits behind this concept.
Personal trainersProgram designTesting and EvaluationPTQPersonal Trainingexercise assessmentsales tactics
This article discusses using the principle of specificity as an important component in tactical training programs to enhance performance, decrease injuries, and improve functional longevity of a tactical athlete.
This Personal Training Quarterly article presents alternative ways of teaching the squat technique. Visit NSCA online to read more on exercise science, health, and fitness.
Personal trainersExercise ScienceExercise TechniqueTesting and EvaluationClient Consultation|AssessmentProfessional DevelopmentMuscle TensionDynamic Warm-upLower-Body WorkoutMobilityJoint StabilityResistance TrainingExercise TechniqueInjury Prevention
Evidence suggests a positive relationship between physical activity, exercise, and mental health. Exercise as a treatment modality is now being considered alongside psychotherapeutic and pharmacological approaches, and the role of specifically trained exercise specialists and personal trainers is an important component of the multi-disciplinary team.
Personal trainersExercise SciencePTQpsychologydepression
This article will briefly discuss physiological and psychological adaptations, as well as review general guidelines for beginning aerobic and resistance training exercise during pregnancy.
Personal trainersProgram designPregnancyPosturePelvic Floor MusculatureAbdominal Pressure
Older adults who desire to remain physically active at work, recreation, or sport can improve muscular strength, physical performance, and injury prevention if engaged in a properly designed resistance exercise program. The programming considerations presented herein may serve as a useful reference for strength and conditioning professionals working closely with active older adults.
Personal trainersCoachesProgram designOlder AdultsTraining older populationResistance Training
Whole body cryotherapy through cold air exposure has been used to accelerate recovery from exercise-induced muscle damage. Questions remain, such as: does cryotherapy work, is there a minimum effective dose, and if so, what is it?
Personal trainersTSAC FacilitatorsCoachesExercise ScienceRecoveryAlternative MethodsCryotherapy