Chris Morris, Director or Performance Science at the University of Kentucky, talks to the NSCA Coaching Program Manager, Eric McMahon, about the importance of capturing athlete readiness through data and technology. Topics under discussion include Dr. Morris’s time as a University of Kentucky football player turned PhD student, how sports science is critical to understanding athlete’s capacities on a much deeper view, and developing interpersonal relationships with athletes to create trust and buy-in. Find Dr. Morris on Twitter: @CMorrisPhD | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

The purpose of this article is to bring awareness and provide an overview of emerging areas within strength and conditioning and sport science.

Congratulations to the 2020 NSCA Award Winners!

Colin Wilborn and Bret Contreras are elected to the NSCA Board of Directors. Joining the Nomination Committee are Shawn Arent and Jenevieve Roper.

This excerpt from NSCA’s Essentials of Sport Science highlights the importance of quantifying training load for both programming and monitoring an athlete’s progression or regression over time.