The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility. Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Make sure your voice is represented in the profession. Join an NSCA Professional Development Group (PDG) to influence the resources and decisions that impact your segment of the field

Stuart Hart, Head Strength and Conditioning Coach for women’s basketball at the University of Nebraska, talks to the former NSCA Head Strength and Conditioning Coach, Scott Caulfield, about his journey from high school athlete to personal trainer to volunteer coach to full-time college strength and conditioning coach. Topics under discussion include a day in the life at the University of Nebraska, building relationships throughout the entire athletic staff, and the value of going to conferences for both educational and networking reasons. Find Stuart on Twitter: @No_DaysOff06 or Instagram: @strength_byhart

Veteran Strength and Conditioning Coach for the Miami Heat of the National Basketball Association (NBA), Bill Foran, joins the NSCA Coaching Podcast and reflects on a more than four-decade coaching career. Foran discusses his early beginnings teaching elementary school physical education, with NSCA Coaching and Sport Science Program Manager Eric McMahon, and what led him towards pursuing collegiate and professional sports strength and conditioning. Foran shares stories of resourcefulness from the early days, before the strength and conditioning field was formally defined, up to more recent years using sport science technology and foundational core principles to inform training practices for elite NBA players, such as Lebron James and Shaquille O’Neal. This episode is informative for strength and conditioning coaches at any level, emphasizing the importance of building lasting relationships with athletes and head coaches, as well as taking advantage of all that the NSCA has to offer. Reach out to Coach Foran at by email at bforan@heat.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs Learn more about NBA strength and conditioning with the National Basketball Strength and Conditioning Association (NBSCA), an Official Sport Partner of the NSCA.

Sporting nine national championship rings, Coach Andrea Hudy stands as a titan in strength and conditioning. She joins co-hosts NSCA Coaching and Sport Science Program Manager Eric McMahon and Gatorade Team Sports Manager Jon Jost to reflect on her journey, including pursuing her PhD and the impact of lifelong learning. Together, they discuss the changing collegiate landscape, now resembling a professional environment with holistic, interdisciplinary collaboration. Hudy explains how early specialization may expedite later-career injuries, inspiring her to investigate gait mechanics. Name, Image, and Likeness (NIL) policies also mean a “bigger pot” for athletes, extending collaboration to agents and scheduling. They theorize collegiate athletes may face more stressors than professional athletes due to their academic schedule, training, and promotional travel — making time management and investing in longevity essential. Hudy describes her philosophy of education, motivation, and communication, built upon a foundation of honesty and healthy relationships. The trio examine the evolving strength coach skill set, including sport science elements, before offering advice for aspiring professionals. Reach out to Coach Hudy by email at andrea.hudy@uconn.edu or via social media on Instagram: @a_hudy, X/Twitter: @A_Hudy, or LinkedIn: @andrea-hudy. Connect with Jon Jost at: jonathan.jost@pepsico.com. Follow up with Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs. This special episode is brought to you in part by Gatorade Performance Partner. Learn more and join their community at GatoradePerformancePartner.com. Don’t miss your chance to get involved as an NSCA Volunteer. Applications for most positions close soon on December 15. Find your role and apply now at NSCA.com/Volunteer.

Matt Frakes, Director of Sports Nutrition at Notre Dame Athletics, and Bryan Doo, former Head Strength and Conditioning Coach of the Boston Celtics National Basketball Association (NBA) team and owner of Optimal Fitness, join as guests with the NSCA Coaching and Sport Science Program Manager, Eric McMahon. Also returning is guest co-host Jon Jost, a 27-year veteran college strength and conditioning coach and the Team Sports Manager for Gatorade. This Gatorade Performance Partner Special Episode highlights the value of being an inclusive leader; the current level of support for diversity, equity, and inclusion (DEI) initiatives across the performance community; and how to foster inclusivity within your programs. Find Matt on Twitter: @SuperiorFrakes or Instagram: @superiorfrakes | Find Bryan on Twitter: @bdoo22 or Instagram: @bdoostrength | Find Jon via email: jonathan.jost@pepsico.com | Find Jon on Twitter/Instagram/Facebook: | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

After almost leaving the profession entirely, Ashley Kowalewski landed her role as an Assistant Strength and Conditioning Coach at the prestigious Louisiana State University. Listen as she recounts the strength and conditioning coach who inspired her as a high-level athlete at Oklahoma State University, diverting her path away from pursuing a physical therapy career. Explore how her early experience as an NSCA intern and working with adaptive sports under the United States Olympic & Paralympic Committee expanded her network and strengthened her coaching. Discover where to tap into access points that can build mentors in your corner and the importance of being relationship-oriented in a field where collaboration is key. Kowalewski also speaks about checking her ego after a difficult career experience and the challenge of starting again at the intern level. Learn her guiding principle of providing over proving and how high-quality leadership can elevate a program’s impact and staff longevity. Connect with Ashley on Instagram at: @ashleykowalewski or by email: ashk@lsu.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs

What defines true toughness in coaching? Dan Perlmutter presents an alternative to the “tough strength coach” stereotype, reframing success as adaptability, resilience, and relentless positivity. As Director of Sports Performance and Head Olympic Sports Performance Coach at Duke University, Perlmutter reflects on building a strong culture rooted in genuine relationships and longevity. He explains Duke’s structured approach to developing interns and coaching assistants, highlighting purposeful recruiting and intentional mentorship to transform passion into professionalism. Perlmutter emphasizes a gratitude lens and people-focused philosophy, always prioritizing the athlete in front of him. He also addresses how strength and conditioning coaches can navigate collegiate shifts, such as Name, Image, and Likeness (NIL) deals and the transfer portal, by reinforcing the weight room environment and culture. If you are seeking practical strategies to build a sustainable career and a workplace you look forward to each day, this conversation is your blueprint. Connect with Dan via email at dan.perlmutter@duke.edu and on Instagram: @theothercoachp | Meet the Duke University Sports Performance Staff on their website | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs

Brett Bartholomew, keynote speaker, performance coach and consultant, best-selling author, and Founder of Art of Coaching™, talks to the NSCA Coaching Program Manager, Eric McMahon, about the importance of communication as a foundation of coaching, understanding the messy realities of leadership, and how reflection can help the profession grow. Find Brett on Instagram: @coach_brettb or Twitter: @Coach_BrettB | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Marquis Johnson, Assistant Strength and Conditioning Coach with the Minnesota Vikings National Football League (NFL) team, and Bryan Doo, former Head Strength and Conditioning Coach of the Boston Celtics National Basketball Association (NBA) team and owner of Optimal Fitness, join as guests with the NSCA Coaching and Sport Science Program Manager, Eric McMahon. Also returning for this Gatorade Performance Partner collaboration episode is guest co-host Jon Jost, a 27-year veteran college strength and conditioning coach and the Team Sports Manager for Gatorade. Join this fun group of strength and conditioning coaches from across the industry as they discuss what it means to be successful, as well as how they are reshaping the different career paths within the field. Connect with Marquis on Instagram: @quis_fit | Reach Bryan on Instagram: @bdoostrength or Twitter: @bdoo22 | Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com.