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Gini Grimsley | Personal Training vs. the Mass Fitness Revolution: How to Stand Out

Podcast

The private sector is growing, and so is the competition. With low barriers to entry and clients cycling in and out of programs, you need a strong business strategy to stand out and build staying power. Gini Grimsley draws on her experience across commercial fitness and National Strength and Conditioning Association (NSCA) leadership to address top questions coaches are asking: Where is the smartest place to start? How do you set your rates? How do you grow a client base in a new community? Grimsley distinguishes between being certified and being qualified, noting credentials open the door while applied experience takes you further. She introduces a framework for “periodizing your paycheck,” reverse-engineering income goals into a viable revenue model. Grimsley also outlines how to integrate into established communities and balance hybrid in-person and online coaching. If you are exploring the private sector or refining your approach, gain practical strategies to find your niche and achieve career flexibility. Reach out to Gini on Instagram: @gdotgperiod, LinkedIn: @gini-grimsley-ms-cscs, or by email: trainwithgini@gmail.com | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Make sure your voice is represented in the profession. Join an NSCA Professional Development Group (PDG) to influence the resources and decisions that impact your segment of the field

Coaches Professional Development

Beyond Sets and Reps: Creating, Mastering, and Evaluating Your Coaching Behaviors

May 10, 2021by Mary Kate Feit, CSCS,*D

Video Members Only

From the virtual 2021 NSCA Coaches Conference, Mary Kate Feit, Assistant Professor of Strength and Conditioning at Springfield College, goes beyond the sets and reps of strength and conditioning and focuses on how to reflect inward to evaluate and maximize coaching behaviors.

Coaches Professional Development

Coaching Philosophy to Enhance Communication Strategies Between Strength and Conditioning Professionals and Firefighters

November 19, 2025by Lee Brown, PhD, CSCS, CSPS, TSAC-F, RSCC, Scott Caulfield, CSCS,*D, TSAC-F,*D, RSCC*E, Jim McDonald, CSCS, NSCA-CPT, TSAC-F, and Alexandra Cacioppo, MS, CSCS, TSAC-F, USAW-2

Article

This article from TSAC Report shares a coaching philosophy than can bridge the communication gap between strength and conditioning professionals and firefighters Visit NSCA online to read more on tactical athletes and fitness news.

TSAC Facilitators Exercise Science Program design Organization and Administration Testing and Evaluation Client Consultation|Assessment Safety Basic Pathophysiology and Science of Health Status or Condition, Disorder, or Disease Professional Development

Wisconsin State Clinic

Event

Learn, participate and network with colleagues at (location) while earning CEUs. Hosted by the state, provincial and regional directors, this local event brings cutting-edge research and application to your backyard.

Oklahoma State Clinic

Event

Learn, participate and network with colleagues at (location) while earning CEUs. Hosted by the state, provincial and regional directors, this local event brings cutting-edge research and application to your backyard.

Southwest Regional Conference

Event

Learn, participate and network with colleagues at (location) while earning CEUs. Hosted by the state, provincial and regional directors, this local event brings cutting-edge research and application to your backyard.

Arkansas State Clinic + FCL

Event

Learn, participate and network with colleagues at (location) while earning CEUs. Hosted by the state, provincial and regional directors, this local event brings cutting-edge research and application to your backyard.

North Central Regional Conference + FCL

Event

Learn, participate and network with colleagues at (location) while earning CEUs. Hosted by the state, provincial and regional directors, this local event brings cutting-edge research and application to your backyard.

Southern California State Clinic

Event

Learn, participate and network with colleagues at (location) while earning CEUs. Hosted by the state, provincial and regional directors, this local event brings cutting-edge research and application to your backyard.

Rocky Mountain Regional Conference

Event

Learn, participate and network with colleagues at (location) while earning CEUs. Hosted by the state, provincial and regional directors, this local event brings cutting-edge research and application to your backyard.

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