An evidence-based movement assessment could hold Marines accountable for mobility and stability by systematically assessing movement patterns. This article (part three of a four-part series) explains one way that this could be accomplished.

Establishing a relationship and communicating with your clients in simplified terms that they can understand is a critical aspect of the training process. If you are not taking the time to do this, start now, and it will make the whole experience better for everyone involved.

This is my story of how a strength and conditioning coach influenced not only one of Pakistan’s up and coming cricket team’s approach to fitness and lifestyle, but also that of the wider community.

This article gives a firsthand account of working in a few of the United States Army’s earlier human performance and injury reduction programs as a strength coach and active-duty physical therapist.

As consumers embrace technology, they are also expecting that same incorporation of technology into their exercise programs. This article shares how some top trainers are meeting this need.

Gatorade Team Sports Manager, Jon Jost, to share stories and lessons from an over four-decade collegiate coaching career. This Gatorade Performance Partner collaboration episode of the NSCA Coaching Podcast emphasizes the vital role of the strength and conditioning coach as a team builder, leadership developer, and master motivator for student-athletes. Coach Madden takes us on his journey from the early days of being a strength and conditioning coach to today, discussing some major influencers in the profession and training principles that support long-term career success in college athletics. Listen in and be better equipped to face the challenges we experience in our jobs as coaches. You can reach Coach Madden by email at jmaddog59@gmail.com| Email Jon at: jonathan.jost@pepsico.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs To learn more and join the Gatorade Performance Partner Community, visit GatoradePerformancePartner.com.

Football is evolving fast, and the coaches who keep pace are the ones who control what they can and win the little details. Ted Rath, Director of Sports Performance for the New Orleans Saints, reflects on over 15 years in the National Football League (NFL). He explains how training times, availability, and sheer athleticism have shifted with the game's expansion. Rath makes the case for gaining a well-rounded experience by coaching different sports, seeking knowledge, and being patient on your path. He also shares his linear progression approach to sport science that keeps new tools actionable and avoids technology overload. With players now arriving more educated and invested in their data, creating understanding and buy-in remains essential. Rath reveals that his coaching philosophy and culture starts with “leading yourself,” emphasizing ownership and helping others. Apply his perspective to protect availability, dial in the little details, and integrate sport science with purpose. Reach out to Ted on Instagram: @tedrathstrengthcoach | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs Catch Ted’s session, “The Future of Training in Professional Football,” at the 2026 NSCA National Conference in New Orleans, July 8–11. Sign up early and save at NSCA.com/NSCACon.

At smaller colleges, strength and conditioning coaches are often asked to lead big with limited staff. Whitney Leyva-Camberos, Director of Sports Performance at Fresno Pacific University and NSCA Southwest Regional Coordinator, shares how she supports a growing program while building a career through service. Leyva-Camberos talks through small-department challenges coaches know well, from crowded training windows and shared weight room space to constant communication with sport coaches. She uses timing gates and velocity-based training to raise intent, spark athlete competition, and keep data useful for a small staff. As a parent and department leader, Leyva-Camberos reflects on the support that helps coaches stay in the field for the long term. She also shares how saying yes and showing up at NSCA events helped turn local introductions into lasting connections. Listen for strategies to lead with limited resources, choose technology with purpose, and get connected through NSCA opportunities in your region. Connect with Whitney on Instagram: @bigassmuscles or by email: whitney.leyva@fresno.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs