As performance staffs grow and develop, professional athletes today have a broad array of services and expertise available to them in the locker room and around competition. This episode features the Vice President of Health and Performance for the National Basketball Association (NBA) Phoenix Suns, Brady Howe. Howe tells Eric McMahon, the NSCA Coaching and Sport Science Program Manager, how humble beginnings as an NBA Developmental League athletic trainer contributed to his current performance-first mindset for leading a multifaceted health and performance department. Topics include often misunderstood developmental factors for training elite athletes and advice for how to serve your athletes at the highest level. Connect with Brady on Instagram: @bhowe6 or Twitter: @brady_howe | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs You can learn more about NBA strength and conditioning from the National Basketball Strength and Conditioning Association (NBSCA), an Official Sport Partner of the NSCA.

Martin Rooney, Head Coach of Training for Warriors, talks to the NSCA Head Strength and Conditioning Coach, Scott Caulfield, about defining a coach, balancing the coaching lifestyle, and myths and misconceptions about opening a gym.

Adam Fletcher, Head Strength and Conditioning Coach for men’s basketball at the University of Illinois, talks to the NSCA Coaching Program Manager, Eric McMahon, about the impact of the Coaches vs. COVID-19 webinars to support the service community and build the strength and conditioning community. Topics under discussion include his journey from an accounting major to strength coach, how vital it is to get to know the sport coaches, and how he seeks to be a positive role model as he works alongside his wife. Find Adam on Twitter: @Adam_Fletcher41 or Instagram: @coach_fletch | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Veteran Strength and Conditioning Coach for the Miami Heat of the National Basketball Association (NBA), Bill Foran, joins the NSCA Coaching Podcast and reflects on a more than four-decade coaching career. Foran discusses his early beginnings teaching elementary school physical education, with NSCA Coaching and Sport Science Program Manager Eric McMahon, and what led him towards pursuing collegiate and professional sports strength and conditioning. Foran shares stories of resourcefulness from the early days, before the strength and conditioning field was formally defined, up to more recent years using sport science technology and foundational core principles to inform training practices for elite NBA players, such as Lebron James and Shaquille O’Neal. This episode is informative for strength and conditioning coaches at any level, emphasizing the importance of building lasting relationships with athletes and head coaches, as well as taking advantage of all that the NSCA has to offer. Reach out to Coach Foran at by email at bforan@heat.com | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs Learn more about NBA strength and conditioning with the National Basketball Strength and Conditioning Association (NBSCA), an Official Sport Partner of the NSCA.

Learn about a framework for analyzing how knowledge is created through “coach talk discourses,” and how those discourses guide coaches’ thoughts, feelings, and practices. This article critiques the coach talk discourse of “buy-in” in order to provide strength and conditioning coaches with other ways to think about and understand coaching.

This excerpt from Developing Agility and Quickness explains a twelve-station agility circuit for basketball athletes.

Colorado Springs, CO – The National Strength and Conditioning Association (NSCA) is proud to announce the organization's 2022 Career Awards winners.

Molly Binetti, Women’s Basketball Performance Coach for the University of South Carolina, and return co-host for the 100th episode of the NSCA Coaching Podcast, Scott Caulfield, Director of Strength and Conditioning for Colorado College, talk to the NSCA Coaching and Sport Science Program Manager, Eric McMahon, about coaching philosophy. Topics under discussion include navigating strength and conditioning careers, creating value, and building a better weight room environment for athletes. Find Molly on Twitter: @CoachBinetti or Instagram: @mbinetti22 | Find Scott on Instagram: @coachcaulfield | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscs

Female athletes in the United States have made great progress in sports since Title IX was enacted in 1972. Despite the progress they have made, female athletes have yet to gain full recognition for their athleticism and their achievements. The purpose of this article is to break down the stigma female athletes have received over the years and shine light on the differences that make female athletes a reward to train.

When choosing whether to purchase new technological advances, strength and conditioning coaches should consider price, practicality, and credibility in order to maximize the training of their athletes.